A copywriter with a flair for finding a story's heart
I'm a writer with a background in teaching English literature, brand strategy and rebrands. The words I weave into your story will tell of adventure, challenge, struggle, passion and progress: a unique journey into the heart of your business and goals.
I come alive when I’m working with women who run their own service-based businesses, as well as supporting female marketing managers in bigger organisations.
My speciality is writing for established business who want change, but have got themselves into a bit of a mess and need someone to untangle their brand identity across all their platforms!
I believe in doing good business. I’m a signatory to The Ethical Move – promoting honesty and transparency in marketing.
My Un-Marketing Manifesto
- Story drives sales
- Risks override rules
- Courage over conformity
- Collaboration over competition
- Start from the end to find your beginning
- Build on the borrowed
- Be selective don’t saturate
- Cultivate community not client lists
- Generosity generates greatness
- Leverage the online to get offline
I wrote books as a kid and dreamed of being a writer ‘when I grew up’. I helped my Dad in his work as a youth leader and was full of ideas for changing the world.
A year of journalism and sociology at uni made me realise I risked falling into a world that used language to disempower, divide and dispossess. I switched to a teaching degree.
I moved to London and was continually drawn to roles where I worked with people who were leaving their mark on the world: writers, artists, architects, philosophers.
I ran networking events for children’s book writers and wrote design briefs for visionary new school buildings. I co-curated an Australian-New Zealand literature festival and spent a year in recruitment matching international teachers to tough inner-city jobs. I even drafted a novel and scored an agent.
When I returned to Australia after 12 years abroad, I slipped into marketing roles with a school, a university, and then a professional services firm. I began documenting my ‘buy nothing new’ lifestyle, and realised I was leaving out a piece of myself in each role I took.
With each new position in a new industry, I reinvented myself and brought in fresh ideas from previous experiences. I developed resilience and got used to facing uncertainty and challenge with a brave face (but a little anxiety on the inside!).
Yet, something was missing. I felt hamstrung by the constraints of my employers and wasn’t free to make the impact I truly longed to.
When I lost my job just before COVID hit, it was a wake-up call. The time had come to step out alone, and use everything I’d learned to benefit business owners who wanted to reshape themselves and make a bigger impact.
Storytelling is more than just words on a page. It’s about bringing an idea to life across imagery, sounds, words, and human encounters. Storytelling is a whole way of being in the world.
Today through The Storytelling Business, I am privileged to write more than just beautiful words. I help shape a narrative expressed across multiple touchpoints that sparks the recognition and success impactful businesses deserve.