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Brand Strategy

Brand strategy and brand personality guides for small business

When brand is your first impression – you need to make it count.

Time and time again, I’ve talked to disappointed business owners who put their blind faith in a creative professional to write their new content, build their website, or design their logo – and it just wasn’t right!

It didn’t sound like them. It wasn’t what they’d pictured in their head. Or worse – it felt like a generic version of what everyone else in their industry was doing. They knew they wouldn’t stand out in a crowded marketplace. And they worried about spending even more money to fix the ‘problem’.

They’d hired talented professionals. So what went wrong? And how could it have been avoided?

Get your brand strategy right, first

If you’re launching a new business, or rebranding your existing business, you need to know what your business stands for, and how it can stand out. You should be clear on this before you hire your creative professionals.

How? You need a brand strategy, captured in a Brand Personality and Strategy Guide. A brand strategy is the blueprint for your business brand.

*Can you tell red’s my brand colour? 😉

What is brand?

Brand itself is the experience someone has every single time they come into contact with your business. You, your staff, your website, your socials, and your office space all tell stories using words, sounds, images, objects, actions and impressions. These stories reveal what you represent, why you’re worth choosing above everyone else, and what it’s like to work with you. With a brand personality and strategy guide in place, this story will read like a beautiful narrative that makes sense to your audience and inspires them to action.

Your unique business brand personality guide

I’d love to work with you to capture a wholistic vision for your business brand. By talking to you, your clients and your stakeholders (as well as doing some sneaky research on your competitors), I’ll co-create your brand identity with you. Our work together will give you the confidence to brief your creative suppliers, educate your social media team, and advocate for your business with stakeholders.

Not ready for the full immersive brand strategy experience? Choose Brand Strategy Light instead.

Brand Strategy & Brand Personality Guide Services

Need a bespoke solution? Please get in touch for personalised packages.

$ 1,500
Ideal for budget-conscious small biz

Brand Strategy Basics

The Brand Strategy Basics package is a solution designed for one-woman/person businesses who want to dip their toes in the brand strategy waters and aren't yet ready to commit to more in-depth brand design.

What’s included?

Final Brand Personality Guide containing:

  • Elevator pitch
  • Brand essence, values and archetype
  • 1 x Audience Persona
  • 3 x Brand promises/messages
  • Brand tone of voice guide
  • A HOW TO guide to put the Guide into action with your creative professionals: website designer, graphic designer, copywriter, photographer, social media manager.
  • BONUS: Discount on a future brand strategy package, within 12 months.

How do we do it?

  • 1 x Zoom workshop with business owner
  • 1 x questionnaire for you
  • 1 x round of feedback
  • 1 x Zoom call to showcase the Brand Personality Guide
$ 3,500
Ideal for a brand refresh or new biz

Brand Strategy Light

The Brand Strategy Light package engages your favourite clients, and takes stock of your industry and market, so we can build your brand identity on genuine insights.

What's included?

Final Brand Personality Guide containing:

  • Elevator pitch and tagline
  • Brand essence, values and archetype
  • Brand story
  • 2 x Audience Personas
  • 3 x Competitor Comparisons
  • 3 x Brand promises/messages
  • Brand tone of voice guide with messaging examples for Instagram, LinkedIn and Website
  • Visual identity recommendations to match the brand personality (imagery style, font and colours)
  • A HOW TO guide to put the Guide into action with your creative professionals: website designer, graphic designer, copywriter, photographer, social media manager.

How do we do it?

  • 1 x team workshop
  • 1 x questionnaire for you
  • 1 x questionnaire for clients (bespoke design with you)
  • Desktop research on your ideal clients
  • Desktop research on your competitors
  • 2 x rounds of feedback
  • 1 x presentation session to showcase the Brand Personality Guide
$ 5,500
Ideal for a rebrand

Brand Strategy Complete

The Brand Strategy Complete package is an immersive and intensive brand design experience, involving personalised contact with multiple clients and stakeholders. Workshops are active and engaging.

What’s included?

Final Brand Strategy and Personality Guide containing:

  • Review and analysis of current brand positioning
  • Elevator pitch and tagline
  • Brand essence, values and archetype
  • Brand story
  • Up to 3 x Audience Personas, or Community Personas
  • 5 x Competitor Comparisons
  • 5 x Brand promises/messages
  • Brand tone of voice guide with messaging examples for Instagram, LinkedIn and Website
  • Visual identity recommendations to match the brand personality (imagery style, font and colours)
  • A HOW TO guide to put the Guide into action with your creative professionals: website designer, graphic designer, copywriter, photographer, social media manager.

How do we do it?

  • Desktop research on your current branding and brand positioning
  • 2 x team workshops
  • 1 x questionnaire for you
  • 1 x questionnaire for clients (bespoke design with you)
  • Up to 5 Zoom calls with 5 current clients
  • 1 x client and stakeholder workshop to test ideas
  • 2 x rounds of feedback
  • Desktop research on your competitors
  • 1 x training session with your team, to manage your brand creation or rebrand
  • 1 x post-brand design briefing call with your website designer; graphic designer; copywriter; and photographer - to take the pressure off you
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