Build a business you love, on the foundation of your bespoke Brand Bible
Time and time again, I’ve talked to disappointed business owners and entrepreneurs who trusted a creative professional to write their new content, build their website, or design their logo – only to end up feeling bitterly disappointed.
The language didn’t sound like them.
The ideas in their head weren’t translated to the logo.
Their website looked like a direct copy of what their competitors were doing.
They had to start again – from scratch.
Or worse – launch with something that didn’t feel ‘right’ for them and their business.
This wasn’t supposed to happen! They’d hired talented professionals. They’d filled in values questionnaires and built mood boards in Pinterest.
So what went wrong? And how could it have been avoided?
*Can you tell red’s my brand colour? 😉