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Brand Strategy

Build a business you love, on the foundation of your bespoke Brand Bible

Time and time again, I’ve talked to disappointed business owners and entrepreneurs who trusted a creative professional to write their new content, build their website, or design their logo – only to end up feeling bitterly disappointed.

👉The language didn’t sound like them.

👉The ideas in their head weren’t translated to the logo.

👉 Their website looked like a direct copy of what their competitors were doing. 

They had to start again – from scratch. 

Or worse – launch with something that didn’t feel ‘right’ for them and their business.

This wasn’t supposed to happen! They’d hired talented professionals. They’d filled in values questionnaires and built mood boards in Pinterest.

So what went wrong? And how could it have been avoided?

*Can you tell red’s my brand colour? 😉

Make your brand your new religion

Let’s get one thing straight. All the scenarios above? It was no-one’s fault. But the key players weren’t ‘singing from the same hymn sheet’, so to speak. There was no system in place to unite everyone’s thinking and activity.

That’s where your Brand Bible comes in. 

Building your Brand Bible

A Brand Bible is the blueprint for your business brand. It establishes a unique foundation of your brand personality – distinct from all your competitors – that guides every other element of your branding: words, images, interior design and marketing strategy.

A Brand Bible puts you in control of every conversation you have with creative professionals. When someone strays from the one true path of your business brand, you can use your Brand Bible to redirect them and get the results that will work best for your biz.

A Brand Bible is your first step to building a unique, creative and bold business brand that inspires confidence and makes your dream clients say – I want to work with her!

What is brand?

Brand itself is the experience someone has every single time they come into contact with your business. Surprised? You’re not alone! So many people think brand is a logo, pretty colours and a website. But it’s so much deeper than that.

You, your staff, your website, your socials, and your office space all form your brand. They tell stories through words, sounds, images, objects, actions and impressions. The story of your brand reveals what you represent, what it’s like to work with you, and why you’re worth choosing above everyone else.

The most distinctive, powerful brands are backed up by a bespoke brand strategy.

Brand Building Services for Entrepreneurs and Small Business

I don’t want you to waste time and money experimenting with multiple creative professionals to launch or rebrand your business. I don’t want you to compromise your brand quality. Instead, let me help you get the right foundations in place when you’re launching or rebranding.

You know your business best. So it’s important to find someone who can work collaboratively with you to draw out your best ideas, and elevate your business brand beyond your wildest expectations. 

Why choose Michelle and The Storytelling Business?

As a strategist and storyteller (not a graphic designer!) I’m in the unique position of being able to translate the ideas in your head into a written format (captured in a beautifully designed PDF Brand Bible) that makes sense to the other creative professionals you’ll be working with to bring your brand to life.

Whether you want to manage your new brand or rebrand yourself, or have me design your strategy then project manage your new brand into being; I have an option to suit.

All my packages can be customised to suit the unique needs, opportunities and challenges of your business. Get in touch for a chat about what will work best for you.

$ 2,490
PAYMENT PLANS AVAILABLE

Brand Bible Package

The Brand Bible package is ideal for a brand refresh, small business rebrand, or new business launch

Together, we'll reimagine your business: from the foundation of your non-negotiable values, to the way you show up online and in real life with your ideal audience.

Your Brand Bible carves out a unique position in the market, and gives you absolute confidence to take the next step in briefing your graphic designer, copywriter, website designer and more!

What's included?

Final Brand Bible containing:

  • Tagline
  • Brand values and essence
  • Brand Archetype
  • Brand story
  • 2 x Audience Personas
  • 3 x Competitor Reviews and unique brand positioning
  • 3 x Brand promises/messages
  • Brand tone of voice guide with messaging examples for your 3 favourite platforms
  • Visual identity recommendations to match the brand personality (imagery style, font and colours)
  • Project management with your graphic designer, website designer and copywriter (up to 1 hour with each)

How do we do it?

  • 1 x team workshop
  • 1 x questionnaire for you
  • Desktop research on your ideal clients
  • Desktop research on your competitors
  • Unlimited rounds of feedback
  • 1 x presentation session to showcase the Brand Bible and explain how it works in action with your creative professionals as you get ready for launch or rebrand
$ 5,490
Ideal for bigger businesses, or businesses ready for a rebrand

Holistic Brand Bible and Management Package

The Holistic Brand Bible package is ideal for larger established businesses, or businesses ready for an epic rebrand.

This package offers an immersive and intensive brand design experience that engages your current and ideal clients in the process of brand building. You'll get a brand that feels authentic to you, but that also speaks straight to the hearts and minds of your ideal clients.

This offering is designed to take all the pressure off you to launch or rebrand your business. As a brand and marketing specialist, I'll expertly project manage your brand design with your chosen creative professionals. 

What’s included?

Final Brand Strategy and Personality Guide containing:

  • Review and analysis of current brand positioning
  • New business name (if required)
  • Tagline
  • Brand values and essence
  • Brand Archetype
  • Brand story
  • Up to 3 x Audience Personas
  • 5 x Competitor Reviews and unique brand positioning
  • 5 x Brand promises/messages
  • Brand tone of voice guide with messaging examples for Instagram, LinkedIn and Website
  • Visual identity recommendations to match the brand personality (imagery style, font and colours)
  • Full, end-to-end project management with your graphic designer, website designer and copywriter - until you're ready to launch*

How do we do it?

  • Desktop research on your current branding and brand positioning
  • 2 x team workshops
  • 1 x questionnaire for you
  • 1 x questionnaire for clients (bespoke design with you)
  • Up to 5 Zoom calls with 5 current clients
  • 1 x client and stakeholder workshop to test ideas
  • 2 x rounds of feedback
  • Desktop research on your competitors
  • 1 x presentation session to showcase the Brand Bible
  • 1 x training session with your team, to manage your brand creation or rebrand
For entrepreneurs and biz owners

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