Brand strategy and brand personality guides for small business
When brand is your first impression – you need to make it count.
Time and time again, I’ve talked to disappointed business owners who put their blind faith in a creative professional to write their new content, build their website, or design their logo – and it just wasn’t right!
It didn’t sound like them. It wasn’t what they’d pictured in their head. Or worse – it felt like a generic version of what everyone else in their industry was doing. They knew they wouldn’t stand out in a crowded marketplace. And they worried about spending even more money to fix the ‘problem’.
They’d hired talented professionals. So what went wrong? And how could it have been avoided?
Get your brand strategy right, first
If you’re launching a new business, or rebranding your existing business, you need to know what your business stands for, and how it can stand out. You should be clear on this before you hire your creative professionals.
How? You need a brand strategy, captured in a Brand Personality and Strategy Guide. A brand strategy is the blueprint for your business brand.
*Can you tell red’s my brand colour? 😉