Be seen and heard by the people who matter, through the power of story.
Founder and team backstories for websites and social media
Storytelling helps craft a personal brand story that captures your essence, captivates people’s attention and conveys just how wonderful it is to work with you!
You need a new professional founder backstory when:
- Your business offering evolves
- Your team grows
- It’s been a year or more since you last refreshed your ‘About Me’ profile
- You’re getting new profile or team photos taken
- You’re booked for a speaking or podcasting gig, and you need materials from pre-event promo
- You want to feel confident and proud describing what you do, and why!
Business backstories for websites and social media
The best ‘About Us’ website pages contain a compelling business backstory. In today’s competitive business world, an origin story highlighting your purpose and passion will help clients choose you over someone else.
You need a new business backstory when:
- You’re rebranding your business
- Your website is getting an update
- Your business has grown to offer new services or target a new audience
- You have competitors breathing down your neck, and you need to stand out
- You want to motivate and inspire your staff around a shared vision vision and purpose!
