5 Elements Air has cornered a niche market in Australia – brand scent. Founder Michael Fermanis realised that although sight, sound, audio and even taste were covered by traditional brand experience, no one was tapping into the olfactory experience. Today, he creates brand scents for leading hotels including QT, Art Series, Quest and Ovolo.

The 5 Elements Air brand was falling short of the powerful experiential marketing experience the business offered others! The Storytelling Business undertook a full brand refresh and website design, including:

• New brand identity, including brand values, updated logo, fonts, colours and complete visual identity
• New tagline
• Full website copy
• Reimagined About Us story
• Website design, including SEO and management of the transfer to a new host