Propeller Advisory is a female-run accounting firm based in Melbourne, with a slew of awards to their credit. Katie Bryan, Founder and CEO, had built a successful business and developed a large client base; but her website and social media hadn’t kept up the pace.
I led a full brand refresh, and gave Propeller a sparkling new personality and look that matches Katie’s community-centric, innovative, empowered brand!
- Undertook a full brand refresh
- Developed a new brand personality guide
- Created a marketing strategy
- Built a new WordPress website and transferred to a new host
- Interviewed clients to produce client stories and testimonials
- Developed new Mailchimp and Canva templates
- Launched the new brand on social media
- Wrote event copy and promoted events on social media
Photography of Katie: Sister Scout Studio
Graphic design for logo and brand palette: Samone Shepherdson
Client:
Propeller Advisory
Industry:
Accounting & Business Advisory
Project Type:
Brand Refresh
Date:
June 1, 2020