Propeller Advisory is a female-run accounting firm based in Melbourne, with a slew of awards to their credit. Katie Bryan, Founder and CEO, had built a successful business and developed a large client base; but her website and social media hadn’t kept up the pace.

I led a full brand refresh, and gave Propeller a sparkling new personality and look that matches Katie’s community-centric, innovative, empowered brand!

• Undertook a full brand refresh
• Developed a new brand personality guide
• Created a marketing strategy
• Built a new WordPress website and transferred to a new host
• Interviewed clients to produce client stories and testimonials
• Developed new Mailchimp and Canva templates
• Launched the new brand on social media
• Wrote event copy and promoted events on social media

Photography of Katie: Sister Scout Studio
Graphic design for logo and brand palette: Samone Shepherdson