Propeller Advisory is a female-run accounting firm based in Melbourne, with a slew of awards to their credit. Katie Bryan, Founder and CEO, had built a successful business and developed a large client base; but her website and social media hadn’t kept up the pace.

I led a full brand refresh, and gave Propeller a sparkling new personality and look that matches Katie’s community-centric, innovative, empowered brand!

  • Undertook a full brand refresh
  • Developed a new brand personality guide
  • Created a marketing strategy
  • Built a new WordPress website and transferred to a new host
  • Interviewed clients to produce client stories and testimonials
  • Developed new Mailchimp and Canva templates
  • Launched the new brand on social media
  • Wrote event copy and promoted events on social media

Photography of Katie: Sister Scout Studio
Graphic design for logo and brand palette: Samone Shepherdson

Accounting & Business Advisory
Project Type:
Brand Refresh