Thought Leader Brand Builder

Elevate your visibility and amplify your unique ideas, with a bespoke personal brand.

Are you an entrepreneur or intrapreneur who is motivated to change ‘the way things have always’ been done, to shake up the status quo? 

Do you light up others when you’re talking about the potential for big shifts in education, tech, politics, society, design or the environment? 

Are you inspired to share your vision and motivate others to action? 

Then I want to help you reach your ideal audience, with ideas that are uniquely, unforgettably yours – so you can make big shifts in our world! Through The Storytelling Business’s Thought Leader Brand Build package, you’ll define and build a more dynamic and powerful version of ‘you’ to captivate your audience and make your ideas a reality.

The value of personal brand design 

You’ll benefit from personal brand design if you:

  • want to stop reacting and mimicking what others do, and start leading
  • need an authentic voice for articles, social media and speeches
  • hope to gain greater confidence expressing your unique ideas
  • require structure to show up every week online  
  • want to get noticed by the people who matter in your industry
  • know you can create value and make change happen
  • seek out new connections and create productive partnerships
MIchelle holding a microphone with a band standing behind her.

Photo by: Oli Sansom

Thought Leader Brand Builder Process

…for thought leaders creating impact that ripples into the world

I build personal brands and communications strategies for change-makers leading businesses or working in organisations. Your personalised 1-on-1 Brand Builder package with Michelle will help you define your thought leadership brand, and bring it to life with a practical communications plan.

Book a Brand Builder Discovery Call to discover if this package is right for you.

Phase 1: Brand Atlas

Define your thought leader brand identity

Together, we'll build a Brand Atlas that:

  • captures your essence in a tagline
  • defines your key goal and purpose
  • articulates your values in detail (in your brand tone of voice)
  • profiles your primary and secondary archetypes
  • refines key messages that straddle all spheres of your professional life
  • maps your tone of voice
  • outlines the challenges and aspirations of up to 3 ideal clients 
  • profiles up to 3 of your competitors or collaborators 
  • proclaims your vision in a Manifesto (up to 300 words) 

Time commitment: 

Approx. six weeks including:

  • 2 x 1.5 hour workshops (in-person or Zoom)
  • 1 x Manifesto interview
  • 2 x rounds of feedback and refinement

Phase 2: Brand Blueprint

Plan your thought leadership activation

After developing your Brand Atlas, I'll create a communications strategy - aka the Brand Blueprint - that includes:

  • communications goals designed to activate your thought leader brand strategy, aligned to purpose and audience
  • 5 x content pillars with recommended creative story ideas and approaches
  • ideal communication platforms for your time, budget, skills and preference
  • action plan to guide your comms activity 
  • sample monthly comms planner to replicate, so you keep your momentum
  • PR tips to get proactive with relevant media
  • ADD-ONS: Speaker Kit (additional fee applies)

Time commitment: (commences post Phase 1)

Approx. three weeks, including:

  • 1 x 1-hour workshop (in person or over Zoom)
  • 1 x follow-up Zoom call
  • 2 x rounds of feedback and refinement

Investment: Brand Builder Package

$4,890.00 (Brand Atlas + Brand Blueprint)

All prices are in AUD. Payment plans are available. Please book a Brand Builder Discovery Call to discuss whether the service is suitable for you. 

Already have an established brand identity? 

If you already have an established brand identity, but are stuck about where to go next, please get in touch for bespoke packages for a Brand Blueprint (aka communications strategy). You might also appreciate my supportive and practical one-on-one Communications Coaching for thought leaders:

What’s a Discovery Call? 

A Discovery Call is a 45-minute, no-strings-attached chat to discuss where you’re currently at with your thought leadership, professional profile or business. Together, we’ll explore how I could support you to build your brand as a thought leader, and determine if we’re a good fit.

Michelle taught me - surprisingly - more about who I am than I even knew. The way that she was able to speak to me, understand who I was, and who my business was really opened up a whole new way for me to be myself, and see what it is I offer for my clients.
Katie Bryan
Propeller Advisory, Founder
You’ve given me energy and enthusiasm for taking this mode of engagement and brand-building seriously. And I’m only starting (i.e. watch this space)!
Dr Nora Koslowski
Chief Learning Innovation Officer, Melbourne Business School
Michelle is a copywriting goddess. She has an absolute gift. She took the 57,000 thoughts in my head and turned them into a coherent story that encapsulates my why, what and how. All whilst capturing my vibe and tone of voice. She involved me in the creative process and her level of collaboration and regular communication made working with her an absolute joy. I am in love.
Hareta McMullin
Founder, Third Space People
for everyone who wants to lead through stories

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