Stories of Business Transformation

We Rebranded! Season 3

SEASON 2, EPISODE 1 - July 9 2021

We Rebranded Campaign Del Mar!

With Mia Fileman, Director & Queen of Campaign Marketing

In Mia’s own words:

🌴Deciding whether you should rebrand is a huge decision that should not be taken lightly. It’s also a decision that can’t be outsourced. Despite many people telling me that I should keep Idiello, it felt right that I change the brand, and I am so glad that I listened to my intuition.

🌴It took me 5 months to appoint the right designer (and I did!!), decide on a new name, approve a new brand identity and relaunch, and that timing is actually pretty speedy by most standards. This is one of those projects that you can’t rush, and careful planning will pay dividends. As I said to Michelle, I can’t think of a single thing I would have done differently. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
🌴It is a missed opportunity to rebrand without running a re-launch campaign. Your window for “shiny, new thing” doesn’t come around often. The teaser campaign leading up to the announcement of Campaign Del Mar has been my top-performing content to date and spurred a ton of enquiries. So, don’t just focus on the new branding but also how you will share it with the world. ⠀⠀⠀⠀⠀⠀⠀

Check out Campaign Del Mar.⠀⠀⠀

SEASON 2, EPISODE 2 - 14 July 2021

We Rebranded The Life of a Virtual Assistant!

With Social Media Specialist Mira Ciccone

Mira Ciccone’s rebrand has not only given her a fresh injection of confidence, but helped reshape her service offering. Now, Mira is only working on the things she loves!

Mira is midway through her rebrand. Although she has a new brand identity and new business solutions, her website is still in development. It’s an interesting point at which to talk to a business owner!

The Life of a Virtual Assistant was launched during COVID 2020 as a VA solution for busy female business owners. However, rebranding was the opportunity Mira needed to focus on her talents, skills and passions. She is now offering social media management and creation – and her pink branding leaves no room for confusion: this is a woman working with other motivated, bold and fun women!


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