Why the future of work demands strong business storytelling skills
In a disrupted future of work, strategic business storytelling helps drive alignment, engagement, and performance across teams.
Personal Branding & Coaching for Rebellious Thought Leaders
Don't follow trends. Break them.
It's time to lead from way out front.
01
I value your boldness
You’re not here to fit the mould. You’re here to challenge it. The way you think - and the risks you’re willing to take - spark momentum others are too cautious to ignite.
03
I champion difference
The best leaders aren’t echoes. They’re originals. Your unique approach isn’t a liability, but your strongest advantage. It’s time more people saw it.
02
I believe in your vision
Big shifts need brave ideas. Your clarity of purpose and strategic edge can set the pace, not just for your business, but for the whole sector and beyond.
04
I back the future you’re building
You’re not just leading now. You’re shaping what comes next. Your work has the potential to shift conversations, change culture, and rewrite what’s possible.
FREE PERSONAL BRAND DESIGN WORKBOOK
Start transforming your brand today!
personal brand services
Tailored personal brand design experiences
Whether you’re raising your public profile, shaping public conversations, or expanding your influence, I help you show up with clarity, confidence, and an unmistakable edge.
Brand Archetype Mapping
Meet the version of you the world’s been waiting for.
This 90-minute session reveals the brand archetype that aligns with your future self, so you can position for what’s next, not just what’s now.
Personal Brand Coaching
This is your brand, built by you - with expert guidance at every step.
Together, we’ll shape your positioning, refine your message, and design a visibility strategy that supports your influence and long-term impact.
Personal Brand Design
This is a done-for-you brand design service.
I’ll craft a clear, compelling personal brand that reflects your next-level leadership and ensures your reputation moves with you, wherever you're headed.
MEET YOUR PERSONAL BRAND DESIGN EXPERT
About Michelle
Michelle Newell is a brand coach for modern leaders ready to stop playing it safe and start leading with big ideas that disrupt business as usual.
She works with professionals, creatives, and change-makers who are ready to sharpen their message, clarify their big idea, and build a compelling public presence.
With over two decades of experience across storytelling, leadership development, and strategic communication, Michelle helps smart, values-led leaders sharpen their message, clarify their big idea, and build a magnetic public presence. Her coaching blends personal brand strategy with deep narrative work.
Michelle's approach is part provocateur, part mentor, and part map-maker. Using tools like brand archetypes, storytelling frameworks, and audience empathy mapping, Michelle guides her clients to uncover what makes them unforgettable.
Before launching her own business, Michelle spent 20+ years working across education, government, and the creative industries, leading high-impact communication strategies and helping leaders shape stories that spark real change.
Now, she helps others craft personal brands that open doors, shift perceptions, and leave a legacy.
Signs you're ready to shake this system up!
Are you ready for a rebellious thought leader brand?
You’re driving change behind the scenes, but ready to lead out front.
Your ideas have weight. Now it’s about building the brand to match.
You’re not here to fit the mould.
You’ve got a perspective that challenges the status quo - and it’s time more people heard it.
You’re over the “just post more on LinkedIn” advice.
You want clarity, not content churn. Strategy, not fluff.
You’ve got range - and you’re over being told to “niche down.”
You’re ready to connect the dots between your roles, ideas, and impact.
You don’t want to play the game.
You want to rewrite the rules.
You want to be known for your thinking, not just your title.
This isn’t about ego. It’s about authority, influence, and legacy.
join the rebel rousing ranks
Get results like this:
Explore My Thought Leadership
Big Ideas and Provocations
How to Align Your Stories with the 7 Levers of Human Change
Discover how to use stories to tap into the psychological drivers of change resistance, and get your people onboard and engaged.
How to Ditch Your Values to Find Your Value
Building a personal brand around values leads to vague, static positioning. Discover my smarter, more dynamic approach to personal branding.
5 Big Ideas That Built the World We Know Today
Powerful ideas shaped the world we live in. Understanding how they emerged – and why they stuck – can help you lead change today.
3 CEO Brand Strategies for Legacy Building
Female CEOs can build a dual leadership identity that balances executive and thought leadership, to sustain a lasting legacy.
3 ways outdated CEO expectations cost female leaders their legacy
Women in leadership face an invisible tax: conform or be sidelined. Yet outdated CEO expectations cost female leaders their opportunity for lasting influence and impact.
start your brand journey
Find your Personal brand archetype
Take the free quiz to uncover your primary brand archetype.
get in touch
Schedule a Quick discovery call
Book a free 30 minute consultation with Michelle to explore your brand options.