Bronwyn Smith's rebrand showcases her unique approach in a crowded market.
Mia Fileman executed an epic launch campaign as she changed Idiello to Campaign Del Mar. She speaks to Michelle Newell about planning a seamless rebrand.
Rebranding can signal a new direction for a brand - or create fury in loyal customers.
Hello, this is 2017 calling!
Marketing a professional services business is very different to promoting a product-based business.