BESPOKE PERSONAL BRAND DESIGN FOR THOUGHT LEADERSHIP
Thought leader brand design and coaching
I blend storytelling, strategy, and personal branding to help you clarify your big idea, your message, and your audience.
✔ Strategic & personalised – No cookie-cutter formulas. Everything is tailored to you.
✔ Deep & transformational – I go beyond surface-level branding to define what sets you apart.
✔ Action-oriented – You walk away with clear steps to grow your presence and impact.
Ready to be seen and heard?

Why the world needs your thought leadership
ENERGY
Your ideas can reignite passion and purpose, combating apathy in your organisation and beyond.
VISION
Your leadership provides the clarity and confidence others need to take positive action.
LEGACY
In a sea of noise, your authentic voice can become a beacon of hope, driving meaningful change and inspiring future generations.
ACTIONABLE FUTURES
When good people lead, the world changes. Your leadership can pave the way for a brighter, more inclusive future.
choose your UNIQUE PERSONAL BRAND DESIGN PATHWAY
Every thought leader is unique. You bring the vision, and I provide the ideal pathway to help you grow, refine, and amplify your impact. Want to speak on stage? Let’s make it happen! Keen to show up more often as the genuine ‘you’ on LinkedIn? I’ll show you how. I customise each pathway with unique one-on-one workshops and tailored outputs to deliver the results you need, whether it’s clarity, visibility, transformation, or momentum.
Personal Brand ELEVATION
A fast-track transformation for ESTABLISHED FOUNDERS, COACHES, CONSULTANTS And EDUCATORS.
The Personal Brand Elevation Service helps you clarify your unique ideas and/or realign your services with your current or emerging thought leadership identity. It makes sure you are in the best position to achieve both your business and personal goals and aspirations.
HOW IT WORKS
- 6 - 8 week process
- Pre-launch questionnaire and Zoom call
- Unique engagement and output design
- Choose from two streams: Brand Messaging Re-design or Service Re-alignment
- 3 x private 2-hour workshops with Michelle
- Co-design process: complete tasks between workshops
- Final brand design and asset suite by Michelle
- Connections to web designers, graphic designers and photographers (if required)
- Unlimited feedback and refinement on outputs within 3 months
- OPTIONAL: Ideal Client Interviews to test brand/messaging (additional fee)
Personal Brand Design Intensive
An intensive pathway TO LAUNCH a cohesive and compelling THOUGHT LEADERSHIP PLATFORM, tailored to your unique vision.
For coaches, educators, consultants, and founders who are starting their thought leadership journey or need in-depth rebrand support to elevate their thought leadership.
HOW IT WORKS
- 12 week process
- Pre-launch questionnaire and Zoom call
- Unique engagement and output design
- Dual focus on strategy and tangible brand assets and tools
- 6 x bi-weekly workshops with Michelle (2 hours)
- Done-for-you process: limited tasks between workshops
- Final brand design and asset suite by Michelle
- Marketing campaign plan to launch your new brand
- Connections to web designers, graphic designers and photographers (if required)
- Unlimited feedback and refinement on outputs within 6 months
- OPTIONAL: Ideal Client Interviews to test brand/messaging (additional fee)
Executive Ascend Personal Branding
Elevate from Established Executive to Influential Thought Leader
A transformative program tailored for busy executives. Cultivate a commanding presence that enhances your personal influence and positions you for your next professional move - all while driving meaningful business outcomes.
HOW IT WORKS
- 12 week process
- Pre-launch questionnaire and Zoom call
- Unique engagement and output design
- Desktop business and audience research
- Dual focus on strategy and tangible brand assets and tools
- 6 x bi-weekly workshops with Michelle (2 hours)
- 1 x Board/Exec Team Interview or Workshop (optional at no additional cost)
- Done-for-you process: limited tasks between workshops
- Final, aligned business+personal brand design and asset suite by Michelle
- Marketing campaign plan to launch your new personal brand
- Connections to web designers, graphic designers and photographers (if required)
- Unlimited feedback and refinement on outputs within 6 months
- OPTIONAL: Ideal Client Interviews to test brand/messaging (additional fee)
Communications Catalyst Coaching
Ongoing support to amplify your influence and maintain momentum.
This ongoing coaching program is ideal for intrapreneurs, coaches, executives, consultants, educators and founders who want to stay visible, fine-tune their messaging, innovate new content streams or remain accountable.
HOW IT WORKS
- No lock-in contracts
- 90 minute sessions
- Connect weekly, fortnightly or monthly
- You set the agenda or frame the challenge to be solved
- Capitalise on Michelle's Comms, Marketing and PR expertise

STAY IN TOUCH
Reimagine your future, with storytelling and personal branding ideas for executives, thought leaders and teams / Discover practical tips, tricks and templates for story-led leadership
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