BRAND ARCHETYPE MAPPING
SERVICE
Become instantly recognisable, memorable, and magnetic – with a unique brand archetype.
You’ve discovered your Brand Archetype family – perhaps it’s the Jester, the Ruler or the Magician. Now, it’s time to take your archetype further.
Dive deeper into the 60 Brand Archetypes with personal brand expert Michelle Newell, and discover your unique character.
Visibility
No more second-guessing who you are or how to show up.
Confidence
Speak boldly to your audience in a way that resonates.
Flow
From visuals to messaging, your brand will feel intentional and aligned.
Attraction
Your ideal clients and audience will instantly connect with your energy.
- / INNOCENT
- / SAGE
- / EXPLORER
- / REBEL
- / MAGICIAN
- / HERO
- / LOVER
- / JESTER
- / NEIGHBOUR
- / CAREGIVER
- / RULER
- / CREATOR
- / INNOCENT
- / SAGE
- / EXPLORER
- / REBEL
- / MAGICIAN
- / HERO
- / LOVER
- / JESTER
- / NEIGHBOUR
- / CAREGIVER
- / RULER
- / CREATOR
- / INNOCENT
- / SAGE
- / EXPLORER
- / REBEL
- / MAGICIAN
- / HERO
- / LOVER
- / JESTER
- / NEIGHBOUR
- / CAREGIVER
- / RULER
- / CREATOR
- / INNOCENT
- / SAGE
- / EXPLORER
- / REBEL
- / MAGICIAN
- / HERO
- / LOVER
- / JESTER
- / NEIGHBOUR
- / CAREGIVER
- / RULER
- / CREATOR
WHAT'S INCLUDED IN A BRAND ARCHETYPE MAPPING SERVICE?
A Personalised Brand Archetype Assessment
Explore the full suite of 60 Brand Archetypes, build your own archetype with Michelle. Gain clarity on your unique brand identity and learn how to use it as a north point for your brand.
90-Minute 1:1 Deep-Dive with Michelle
Explore how your archetype influences your communication, leadership, and positioning, in a live virtual session with Michelle using interactive tool Milanote.
Brand Archetype Map PDF
A tailored brand map outlining your archetype’s strengths, attitude, look, feel, voice and messaging style.
The Archetype Messaging Guide
A framework for aligning your brand voice, storytelling, and content with your archetype.
Next-Step Brand Action Plan
Practical ideas for your marketing, communications or services to activate your archetype and position yourself for greater impact.
- / INNOCENT
- / SAGE
- / EXPLORER
- / REBEL
- / MAGICIAN
- / HERO
- / LOVER
- / JESTER
- / NEIGHBOUR
- / CAREGIVER
- / RULER
- / CREATOR
- / INNOCENT
- / SAGE
- / EXPLORER
- / REBEL
- / MAGICIAN
- / HERO
- / LOVER
- / JESTER
- / NEIGHBOUR
- / CAREGIVER
- / RULER
- / CREATOR
- / INNOCENT
- / SAGE
- / EXPLORER
- / REBEL
- / MAGICIAN
- / HERO
- / LOVER
- / JESTER
- / NEIGHBOUR
- / CAREGIVER
- / RULER
- / CREATOR
- / INNOCENT
- / SAGE
- / EXPLORER
- / REBEL
- / MAGICIAN
- / HERO
- / LOVER
- / JESTER
- / NEIGHBOUR
- / CAREGIVER
- / RULER
- / CREATOR
- / INNOCENT
- / SAGE
- / EXPLORER
- / REBEL
- / MAGICIAN
- / HERO
- / LOVER
- / JESTER
- / NEIGHBOUR
- / CAREGIVER
- / RULER
- / CREATOR
- / INNOCENT
- / SAGE
- / EXPLORER
- / REBEL
- / MAGICIAN
- / HERO
- / LOVER
- / JESTER
- / NEIGHBOUR
- / CAREGIVER
- / RULER
- / CREATOR
- / INNOCENT
- / SAGE
- / EXPLORER
- / REBEL
- / MAGICIAN
- / HERO
- / LOVER
- / JESTER
- / NEIGHBOUR
- / CAREGIVER
- / RULER
- / CREATOR
- / INNOCENT
- / SAGE
- / EXPLORER
- / REBEL
- / MAGICIAN
- / HERO
- / LOVER
- / JESTER
- / NEIGHBOUR
- / CAREGIVER
- / RULER
- / CREATOR
WHAT ARE ARCHETYPES?
Hi! I’m brand expert Michelle Newell. You may know me from my cheeky, subversive and challenging posts on LinkedIn.
I’m a Provocateur – an archetype in the Jester Family who is here to shake things up!
When you know your archetype, everything clicks. Your branding, your messaging, and your leadership come together effortlessly.
Every brand I build with my clients starts with their unique archetype. Now, I’m offering you this foundational brand design experience too. Fight the fear of being your most undeniable self. Stand up for what you believe. Find the people who matter to you. Step into your archetypal persona.
DO I NEED A BRAND ARCHETYPE?
Your archetype is a powerful tool for storytelling, brand positioning, and influence.
If you’re ready to take centre stage and leave the sidekick act behind, it’s time to define your brand identity with a unique brand archetype.
Without one, you might find yourself stuck in the shadows…
Mute Like a Mime
Whether you're a CEO, consultant, or promising professional, you struggle to articulate what makes you stand out. You're great at what you do - less brilliant at figuring out how to tell people.
Rabbit in a Hat
Your expertise is impressive, but no one sees the magic behind the curtain. You need a brand that makes your value instantly visible, not hidden like a magician’s trick.
Cloak of Invisibility
You’re not attracting the right opportunities. Whether it’s leadership roles, high-value clients, partnerships or speaking gigs, your brand isn’t drawing in the right people.
Juggling Act
You second-guess every brand decision. From content to positioning, you're constantly overthinking because there’s no clear framework guiding your choices.
Sawn in Half
You feel torn between different versions of your brand - one for your industry, one for your network, and one for yourself. Without a clear archetype, you’re split between identities instead of standing strong as one.
Quicksand
You feel like you're drowning in a sea of other experts. In a world full of bold personal brands and thought leaders, you don’t just want to keep up - you want to rise above.
- / INNOCENT
- / SAGE
- / EXPLORER
- / REBEL
- / MAGICIAN
- / HERO
- / LOVER
- / JESTER
- / NEIGHBOUR
- / CAREGIVER
- / RULER
- / CREATOR
- / INNOCENT
- / SAGE
- / EXPLORER
- / REBEL
- / MAGICIAN
- / HERO
- / LOVER
- / JESTER
- / NEIGHBOUR
- / CAREGIVER
- / RULER
- / CREATOR
- / INNOCENT
- / SAGE
- / EXPLORER
- / REBEL
- / MAGICIAN
- / HERO
- / LOVER
- / JESTER
- / NEIGHBOUR
- / CAREGIVER
- / RULER
- / CREATOR
- / INNOCENT
- / SAGE
- / EXPLORER
- / REBEL
- / MAGICIAN
- / HERO
- / LOVER
- / JESTER
- / NEIGHBOUR
- / CAREGIVER
- / RULER
- / CREATOR
HOW DOES THE PERSONAL BRAND ARCHETYPE MAPPING SERVICE WORK?
Book Online
Payment in full required at the time of booking. Choose your preferred date and time from the calendar. Answer a few quick questions to help tailor your experience.
Take the Quiz
Take the online Brand Archetype Quiz to discover your core brand identity. This is a starting point using the 12 core archetypes. We'll be diving into the 60 archetypes in our session.
ATTEND SESSION
Attend your 60-minute session with Michelle. You'll dive deep into your primary archetype family and discover which one from the full suite of 60 brand archetypes is yours.
REVIEW & ITERATE
Collaborate in your Milanote board with Michelle for two weeks after the 1-on-1 session. Refine your brand archetype documents with 2 dedicated feedback/revision points.
READY TO BOOK?
90 MINUTE 1-to-1 session
Unique Archetype
BRAND ARCHETYPE MAP
MESSAGING GUIDE
2 ROUNDS OF FEEDBACK
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