Michelle sits behind a desk on the left with a laptop in front of her. Her client Renata sits on the right. The women are talking.

Client success stories: how to overcome your fear and start writing!

While businesses show a lot of love for their brand stories and testimonials, their client success stories are often neglected because of basic fears or misconceptions. These tips, tricks, hacks and shortcuts will help you stop making excuses, and start telling your stories! 

Client success stories are powerful tools to establish trust and credibility in the marketplace. When prospects see real customers talking about the value and benefits of a product or service, it instils confidence and reinforces your brand’s credibility and authenticity.

Successful businesses are usually in the habit of collecting testimonials. But something holds them back from taking that next step and producing client stories. The objections I’ve heard from clients and colleagues in the past are varied: my business is too small (i.e. no marketing team to take ownership of them), I’m time-poor, I can’t write, I don’t know where to start, I’m worried my competitors will find out my secret sauce and start copying me…

All of these objections are valid concerns. But I’m not going to let you keep on using them. I want to empower you to get out there, talk to your clients, and collect the very best stories about your business and its impact.

A final word on facing your client story fears

Your clients and their stories are your unique resource for differentiating yourself from competitors. The tips shared here not only address common barriers to getting started (or staying consistent) with client stories, but represent best practice for every business whatever their stage. 

I like to think of good client stories as a vibrant neon sign illuminating your brand values, attracting attention and leaving a lasting impression. Don’t let fears or misconceptions hold you back. Once you have your systems and processes set up, all you need to do is press the on-switch and watch as the goodwill about your business lights up future clients and customers! 

Still not sure about client stories? I’m happy to write them for you, or take you and your team through a half-day coaching call that will equip you to write them yourself. 

More about client stories on the blog…

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