Story-Led Leaders

You’re here because you understand the value of stories and you’re ready to harness that power to elevate your leadership. In the whirlwind of meetings, Zoom calls, deadlines, and decisions, it’s easy to lose sight of the most compelling tool you have to make sense of it all and to make it matter: your own experiences, told through story.

Stories are emotive, and emotions haven’t always been welcome in the workplace. But we increasingly understand the value of bringing our full selves to work. By sharing real stories in the office or online, leaders like you make themselves more human and less ‘manager’. Story-led leaders, by their very acts of storytelling, permit others to bring more of themselves to work too.

The workplace – and the world – is made of stories. How will you tell yours?


Story-led leaders are the architects of change

They understand the power of a well-told story to shift perspectives, ignite movements, and build momentum. They craft narratives that offer a clear path toward a preferred future by reflecting on what has gone before, seeking out signals of change, and asking ‘what next’?

Story-led leaders bring their FULL selves to work

They understand that authenticity is the cornerstone of effective leadership. By sharing their own stories—both the triumphs and the struggles—they build trust and create an environment where everyone feels valued, heard, and motivated to bring their full selves to work.

Story-led leaders embrace play and creativity

They infuse their leadership with a sense of joy and wonder, encouraging others to do the same. They understand that a spirited workplace unlocks the full potential of their teams by creating a safe space to take risks, explore and innovate.

Story-led leaders are adaptable and resilient

They navigate change and uncertainty with grace, using stories to guide their teams through turbulent times. They share narratives of resilience and adaptability, demonstrating that challenges are opportunities for growth.

Story-led leaders lead with integrity

They understand that credible leadership is about making the difficult decisions without compromising their values. Through their stories, they model honesty, transparency, and respect, setting a standard for others to follow.

Story-led leaders are the leaders of the future

Join the movement to create a future where leadership is defined not just by titles, but by the stories we tell and the impact we make.


Welcome to a new way of leading. This is the age of story-led leadership, where intentional, strategically crafted narratives shape the future of individuals, organisations and communities. This guide will help you design the stories that define your leadership – whether you’re managing a team, managing up or moving on.


Learn the science and art of storytelling, and narrate your way to a better future  /  Practical tips, tricks and templates for story-led leadership

Scroll to Top