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Rebrand Round-Up: The Best of June

Tiffany & Co. rebranding “Not your mothers Tiffany” to a new target market of younger women.

Rebrand Round-Up: The Best of June

Discover the latest global rebrands, in our Rebrand Roundup.

This is a no-holds barred, honest account of the good, the bad, and the beautiful!

Rebrand Roundup is a regular feature in our newsletter – This Storytelling Business. Sign up now for even more rebrand case studies, plus tips and tricks for your own rebrand.

How to rebrand 200+ years of history

Image from Dalhousie University website, new branding to emphasise brand mission, identity and value for clients.

Old universities trigger brand recognition with the mere mention of their name (Uni of Melbourne: ‘prestige’, Cambridge: ‘intellectual rigour’). Dalhousie Uni in Canada has launched a great film showing the thinking behind their rebrand.

New brand ID for global pharma GSK

GSK is niching to focus exclusively on biopharma innovation (which probably means COVID-type viruses are here to stay and represent big bucks for big pharma). Their brand refresh makes nasty scary medical stuff super pretty

Rebranding and specialising, making bacteria look pretty and aesthetic to invite audience.

Tiffany's brand refresh: more controversy ahead?

Tiffany & Co. rebranding “Not your mothers Tiffany” to a new target market of younger women.

Tiffany rebranded last year to great controversy. The ‘Not Your Mother’s Tiffany’ campaign seemed to be a dig at the brand’s core clientele and stuffy image. Just announced – the brand is now in the hands of a 30-year-old mate of Jay-Z. Given Jay-Z and Beyonce courted controversy with their ad for Tiffany last year (she, wearing a ‘blood diamond’, plus an appropriation of a Basquiat painting), this business overhaul and brand refresh may keep on shaking things up.

Sydney museum disrupts and delights with new brand

New rebranded logo for Moca, Museum of Chinese in Australia showing the potential for creativity and fun during rebranding

I hate using the word ‘sexy’ to describe anything in business marketing (you hear it all the time in corporates). BUT – this is one very. hot. rebrand. Take a closer look at the main logo – because those are not Chinese characters, but letters from our English Roman alphabet. MOCA is the Museum of Chinese in Australia. The letters are contained within the roof radical 宀, which is Kangxi for ‘home’, ‘safe’, ‘ancestor’ and ‘treasure’. The website is bold, streamlined, engaging and unexpected. Love, love, love!

More great rebrand news

Rebrand Roundup is a regular feature in our newsletter – This Storytelling Business. Sign up now for even more rebrand case studies, plus tips and tricks for your own rebrand.

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