When you launch a new new small business, it often feels safest to copy what others in your industry are doing.
In Bronwyn Smith’s case, her promotional merchandise brand Promoloco had a fun logo – but her website looked like all the other big players. She was listing hundreds of products for any type of client, and offering to source anything and everything.
Promoloco’s point-of-difference was the fact that Bron sourced more eco-friendly and local products. But this didn’t stand out in her original branding, copy or website design.
The power of rebranding
Enter – the rebrand! Bron now has a fresh new logo and colour scheme, a new website and a brand new offering. She also invested in professional photography of herself. As a small business owner with newfound confidence, she has positioned herself front and centre in her new brand.