Refresh your business brand
Create an engaging & purposeful brand that connects and sells!
Remember the heady rush of launching your business? The nerve-wracking moment you hit ‘go live’ on your website? The nail-biting wait for that first big client?
Then, it all fell into place. You found loyal clients, hired staff, and refined your services. Your business evolved.
Now, your new leads are slowing down, your website makes you cringe, and your social media has lost its shine. Somewhere along the way, you and your business grew up. But your brand didn’t.
It’s time to change that! I redesign your brand and rewrite your brand story across all your channels, with a deep understanding of your vision, values, audience and competitors! I also teach female business owners how to be the boss of their own rebrands. My aim? To make sure you fall in love with your business again – and old and new clients do the same!
As a brand strategist and storyteller, I help you redefine your business vision, makeover your business image, re-energise your service offering, and connect to your ideal client community.
My speciality is brand personality, strategy and copywriting for service-based professional businesses like yours – think accounting, law, recruitment, consulting, HR, coaching, design, training, sales and education.
I don’t do brand strategy and copywriting as usual. With The Storytelling Business, you get more spark, less sales speak, and zero suits.
Meet your Brand Strategist and Storyteller
SHOOT & TELL
PERSONAL REBRAND EXPERIENCE, MELBOURNE
New photos, new bio, new you!
What's your business dream?
The Rebrand Retreat is coming
The Rebrand Retreat is a hands-on transformation program, guiding service-based business owners through a rebrand in just 8 weeks. Sign up below for news of our launch!
We Rebranded! The Instagram Live Show
We Rebranded! is an Instagram Live show and Podcast, presented by Michelle Newell from The Storytelling Business.
In each episode, Michelle interviews a business owner who has rebranded, refreshed or revived their business brand – to inspire you to do the same.
Come and discover that ‘brand’ is so much more than a logo!
If your business offers services to individuals and communities - you're in the right place to receive specialised, practical copywriting, website copy, branding and business storytelling support.
– Accounting firms
– Law firms
– HR consultancies
– Architecture, engineering & design studios
– Marketing agencies
– Education & training providers