Slide Refresh your business brand ©2021 TSTB Say Hello FIND OUT MORE Fall in love with your business brand again.
You're ready to rebrand

Create an engaging, powerful & purposeful brand

Rediscover your business purpose and passion

Remember the heady rush of launching your business? The nerve-wracking moment you hit ‘go live’ on your website? The nail-biting wait for that first big client?

Then, it all fell into place. You found loyal clients, hired staff, and refined your services. Your business evolved.

Now, your new leads are slowing down, your website makes you cringe, and your social media has lost its shine. Somewhere along the way, you and your business grew up. Your brand identity didn’t.

It’s time to change that! I design new brand identities and strategy, write copy, manage launches and teach the rebrand process – to make sure you fall in love with your business again.

Rebrand Project Manager

Sit back and let me seamlessly manage your rebrand, including appointing your creatives.

Rebrand Educator

I teach female business owners and marketing managers to project manage their own business rebrands.


I bring your brand to life through client case studies, staff profiles and brand backstories.

Website & Brand Audit

I review your brand touchpoints to show you where - and how - you can improve and align them to your brand story.

Client Onboarding & Proposals

Templates designed and written to showcase the best of what you do.

Brand Personality Guides

Define your unique values, vision, vibe and voice.

Marketing & Comms Plans

Clear, concise, actionable plans for launches, events.

Film Storyboarding

Engaging narratives for corporate films, plus film agency management.

As a brand strategist and storyteller, I help you redefine your business vision, makeover your business image, re-energise your service offering, and connect to your ideal client community.

If you’re an established business owner or marketing manager with a business in the services sector, I can help; whether that’s accounting, law, recruitment, consulting, HR, coaching, training, sales or education.

I don’t do business as usual. With The Storytelling Business, you get more spark, less sales speak, and zero suits.

Michelle x

attract, elevate, flourish

Brand Strategist, Rebrand Specialist & Storyteller

Meet Michelle Newell, Founder & Director
Brand is more than logo

What's your business dream?

A unique and authentic brand will get you there.

New clients who rave about your services

Recognition for your talent and skills

Confidence to be wholly YOU in your biz

Excitement for your future business vision!

doors open soon

The Rebrand Retreat is coming

Rebrand your business over 8 guided weeks

Need some big, quick wins?

Love to get stuck in and do work yourself?

Want the support and motivation of a like-minded community?

On a budget?

The Rebrand Retreat is a hands-on transformation program, guiding service-based business owners through a rebrand in just 8 weeks. Sign up below for news of our launch!

Stay in touch

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Thanks for joining us! The Storytelling Business will share tips for branding your biz, telling your brand story - as well as letting you know when The Rebrand Retreat launches!

Michelle is not only highly skilled and competent in her craft but also very enthusiastic, devoted and fun to work with! Since we went live with fresh website copy I closed a couple of sales and have received lots of compliments about how clear the messages is. I now feel super proud and no longer afraid of people checking out my website.
Nathalie Heynderickx
Director, Zen High Achiever
Our previous website was not consistent in brand, messaging, or aligned to what we actually do as we have evolved over the past 3 years. Michelle was able to bring it all together and give us some focus and written copy so we could position ourselves better.
Sarah Kerr
Co-Director, The Customer Agency
are we a fit?

Happy clients

Discover how businesses like yours have evolved their brand recognition and identity with me

If your business offers services to individuals and communities - you're in the right place to receive specialised, practical marketing, branding and business storytelling support.

– Accounting firms 

– Law firms

– HR consultancies

– Architecture, engineering & design studios

– Marketing agencies

– Education & training providers

Talk to Michelle.

oh hello there
marketing solutions.
Delivering high-quality projects for professional services biz owners like you! Ask me about branding, web design and storytelling.

6 Camden Street, Balaclava, Melbourne, VIC Australia

Send a FB message below, or contact us