Refresh your business brand

Fall in love with your business brand again.

Slide Refresh your business brand ©2021 TSTB Say Hello FIND OUT MORE Fall in love with your business brand again.
You're ready to rebrand

Create an engaging, powerful & purposeful brand story

Rewrite your story, and rediscover your purpose and passion

Remember the heady rush of launching your business? The nerve-wracking moment you hit ‘go live’ on your website? The nail-biting wait for that first big client?

Then, it all fell into place. You found loyal clients, hired staff, and refined your services. Your business evolved.

Now, your new leads are slowing down, your website makes you cringe, and your social media has lost its shine. Somewhere along the way, you and your business grew up. But your public brand story didn’t.

It’s time to change that! I rewrite your brand story across all your channels, with a deep understanding of the brand identity and values you want to convey. I also teach female business owners how to be the boss of their own rebrands. My aim? To make sure you fall in love with your business again.

Is it time to refresh your website copy? Are you launching a new business? My Australian copywriting service merges SEO expertise with creative, on-brand flair.

Bio and About Us Stories

Refresh your professional bio or business 'About Us' story, with a focus on engaging, emotive storytelling. You'll feel renewed confidence sharing your personal or biz journey with your audience.

Bring to life the experience of working with you - through the voices of your favourite clients. I'll interview them over Zoom, write their story and help you shine through their success!

Website & Brand Audit

If new leads are slowing down, or competitors are getting ahead, let's figure out what's going on! We'll review your brand touchpoints so you have a practical plan for where - and how - you can update your brand story and sales pitch.

Client Onboarding & Proposals

Templates designed and written to showcase the best of what you do.

Brand Personality Guides

Define your unique values, vision, vibe and voice.

Marketing & Comms Plans

Clear, concise, actionable plans for launches, events.

Film Storyboarding

Engaging narratives for corporate films, plus film agency management.

As a brand storyteller, I help you redefine your business vision, makeover your business image, re-energise your service offering, and connect to your ideal client community – all through the humble story.

If you’re an established business owner, consultant or marketing manager for a business in the services sector, I can help; whether that’s accounting, law, recruitment, consulting, HR, coaching, training, sales or education.

I don’t do copywriting as usual. With The Storytelling Business, you get more spark, less sales speak, and zero suits.

Michelle x

Well, hey there, friend!

Copywriting, Rebranding and Brand Storytelling Expert

Meet Michelle Newell
Brand is more than logo

What's your business dream?

A unique and authentic brand will get you there.

New clients who rave about your services

Recognition for your talent and skills

Confidence to be wholly YOU in your biz

Excitement for your future business vision!

doors open soon

The Rebrand Retreat is coming

Rebrand your business over 8 guided weeks

Need some big, quick wins?

Love to get stuck in and do work yourself?

Want the support and motivation of a like-minded community?

On a budget?

The Rebrand Retreat is a hands-on transformation program, guiding service-based business owners through a rebrand in just 8 weeks. Sign up below for news of our launch!

Stay in touch

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Thanks for joining us! The Storytelling Business will share tips for branding your biz, telling your brand story - as well as letting you know when The Rebrand Retreat launches!

Michelle is not only highly skilled and competent in her craft but also very enthusiastic, devoted and fun to work with! Since we went live with fresh website copy I closed a couple of sales and have received lots of compliments about how clear the messages is. I now feel super proud and no longer afraid of people checking out my website.
Nathalie Heynderickx
Director, Zen High Achiever
Our previous website was not consistent in brand, messaging, or aligned to what we actually do as we have evolved over the past 3 years. Michelle was able to bring it all together and give us some focus and written copy so we could position ourselves better.
Sarah Kerr
Co-Director, The Customer Agency
are we a fit?

Happy clients

Discover how businesses like yours have evolved their brand recognition and identity with me

If your business offers services to individuals and communities - you're in the right place to receive specialised, practical copywriting, website copy, branding and business storytelling support.

– Accounting firms 

– Law firms

– HR consultancies

– Architecture, engineering & design studios

– Marketing agencies

– Education & training providers

Talk to Michelle.

oh hello there
copywriting for your business.
Fall in love with your business again - with a refreshed website, professional profile and client stories.

Send a FB message below, or contact me