Are you ready to amplify your voice?
for purpose-led organisations and people.
Reimagine your brand, raise your profile, and elevate your impact.
Remember the heady rush of launching your business? The nerve-wracking moment you hit ‘go live’ on your website? The nail-biting wait for that first big client?
Then, it all fell into place. You found loyal clients, hired staff, and refined your services. Your business evolved.
Now, your new leads are slowing down, your website makes you cringe, and your social media has lost its shine. Somewhere along the way, you and your business grew up. But your brand didn’t.
It’s time to re-capture the magic you felt when you first launched!
The Storytelling Business will help you re-align your brand to the incredible business or career you’ve created, uncover your unique brand stories, and enhance your impact.
Seven tips to avoid greenwashing and social washing in your marketing
Learn how to avoid making misleading environmental or social claims in your marketing and storytelling.
Brand Story Breakdown: Homewares Store The Six Bells
Discover how homewares store The Six Bells built a brand story world inspired by history and a trend for cottagecore.
Brand Story Breakdown: The House of Beautiful Business
Learn how a challenger brand wrote a manifesto to activate its community. When you arrive at The House of Beautiful Busi
I’m a wordsmith, teacher and strategic thinker with a soft spot for rewriting your story and rebranding your business. I love the injection of ideas and energy that comes with creative transformation!
I help business owners, marketing managers and professionals reconnect with their why and how, so they can better serve the who. Together, we’ll work from the inside-out: getting you right with your values, audience and vision before you take action with words, images or websites.
The Storytelling Business solutions are designed especially for service-based businesses, such as accounting, education, law, HR, consulting, marketing and design. I work extensively with women and female-owned brands, and love to help purpose-driven organisations make a bigger impact.
Let’s change the world – one story at a time!
Meet your Brand Strategist and Storyteller
Brand & Storytelling Workshops
Learn how to engage an audience and amplify your voice, in a supportive group workshop. Personal brand or storytelling workshops are perfect for corporate or professional contexts. Contact me for a bespoke workshop and pricing for your organisation.
Brand Strategy & Guides
Launch or rebrand your business with confidence! My Brand Bible package will help you carve out a unique position in the market, and empower you to brief and guide your graphic designer, copywriter, website designer and more!
Business Rebrand Advisory
Get ready for a smooth and successful rebrand. My coaching calls help you: assess what needs to happen, when; define and create your project plan; and support you as you execute your rebrand. Contact me for details.
Founder Stories & Business Backstories
Refresh your professional bio or business 'About Us' story, with a focus on engaging, emotive storytelling. You'll feel renewed confidence sharing your personal or biz journey with your audience.
Website SEO Copywriting
Is it time to refresh your website copy? Are you launching a new business? My Australian copywriting service merges SEO expertise with creative, on-brand flair.
Client Stories & Case Studies
Bring to life the experience of working with you - through the voices of your favourite clients. I'll interview them over Zoom, write their story and help you shine through their success!
What's your business dream?
The Rebrand Retreat is coming
The Rebrand Retreat is a hands-on transformation program, guiding service-based business owners through a rebrand in just 8 weeks. Sign up below for news of our launch!
We Rebranded! The Instagram Live Show
We Rebranded! is an Instagram Live show and Podcast, presented by Michelle Newell from The Storytelling Business.
In each episode, Michelle interviews a business owner who has rebranded, refreshed or revived their business brand – to inspire you to do the same.
Come and discover that ‘brand’ is so much more than a logo!
Happy clients
If your business offers services to individuals and communities - you're in the right place to receive specialised, practical copywriting, website copy, branding and business storytelling support.
– Accounting firms
– Law firms
– HR consultancies
– Architecture, engineering & design studios
– Marketing agencies
– Education & training providers
