Are you ready to rebrand?

Transformative Brand Strategy & Storytelling

Slide Are you ready to rebrand? ©2022 TSB Book a chat MEET MICHELLE Transformative Brand Strategy & Storytelling
You're ready to rebrand

Create an engaging & purposeful brand that connects and sells!

Rewrite your story, and rediscover your purpose and passion

Remember the heady rush of launching your business? The nerve-wracking moment you hit ‘go live’ on your website? The nail-biting wait for that first big client?

Then, it all fell into place. You found loyal clients, hired staff, and refined your services. Your business evolved.

Now, your new leads are slowing down, your website makes you cringe, and your social media has lost its shine. Somewhere along the way, you and your business grew up. But your brand didn’t.

It’s time to change that! I redesign your brand and rewrite your brand story across all your channels, with a deep understanding of your vision, values, audience and competitors! I also teach female business owners how to be the boss of their own rebrands. My aim? To make sure you fall in love with your business again – and old and new clients do the same!

Get ready for a smooth and successful rebrand. My coaching calls help you: assess what needs to happen, when; define and create your project plan; and support you as you execute your rebrand. Contact me for details.

Start your business launch or rebrand right; with a brand strategy that uses my unique 'inside-out design thinking' model. Your brand personality doc will capture your vision, values, audience, voice and vibe; and guide your creative professionals.

If new leads are slowing down, or competitors are getting ahead, let's figure out what's going on! We'll review your brand touchpoints so you have a practical plan for where - and how - you can update your brand story and sales pitch. Contact me for details.

Is it time to refresh your website copy? Are you launching a new business? My Australian copywriting service merges SEO expertise with creative, on-brand flair.

Refresh your professional bio or business 'About Us' story, with a focus on engaging, emotive storytelling. You'll feel renewed confidence sharing your personal or biz journey with your audience.

Bring to life the experience of working with you - through the voices of your favourite clients. I'll interview them over Zoom, write their story and help you shine through their success!

I love making sense of the messiness of life and business, so I gravitated towards rebranding as my professional specialism. I help business owners and marketing managers reconnect with their why and how, so they can better serve the who.

I’m a wordsmith and strategic thinker, not a graphic designer (although I do love pretty things). My approach is to rebrand from the inside-out, getting right with our values, people and vision before we work on visual and verbal IDs.

I work almost exclusively with women running or managing businesses and organisations – mostly in the worlds of accounting, education, law, HR, coaching, sustainability, design and real estate. They’re good, smart company.

Well, hey there, friend!

Meet your Brand Strategist and Storyteller

Michelle Newell, Naarm/Melbourne



New photos, new bio, new you!

Client Onboarding & Proposals

Templates designed and written to showcase the best of what you do.

Brand Personality Guides

Define your unique values, vision, vibe and voice.

Marketing & Comms Plans

Clear, concise, actionable plans for launches, events.

Film Storyboarding

Engaging narratives for corporate films, plus film agency management.

Brand is more than logo

What's your business dream?

A unique and authentic brand will get you there.

New clients who rave about your services

Recognition for your talent and skills

Confidence to be wholly YOU in your biz

Excitement for your future business vision!

doors open soon

The Rebrand Retreat is coming

Rebrand your business over 8 guided weeks

Need some big, quick wins?

Love to get stuck in and do work yourself?

Want the support and motivation of a like-minded community?

On a budget?

The Rebrand Retreat is a hands-on transformation program, guiding service-based business owners through a rebrand in just 8 weeks. Sign up below for news of our launch!

Stay in touch

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Thanks for joining us! The Storytelling Business will share tips for branding your biz, telling your brand story - as well as letting you know when The Rebrand Retreat launches!

Michelle is not only highly skilled and competent in her craft but also very enthusiastic, devoted and fun to work with! Since we went live with fresh website copy I closed a couple of sales and have received lots of compliments about how clear the messages is. I now feel super proud and no longer afraid of people checking out my website.
Nathalie Heynderickx
Director, Zen High Achiever
Our previous website was not consistent in brand, messaging, or aligned to what we actually do as we have evolved over the past 3 years. Michelle was able to bring it all together and give us some focus and written copy so we could position ourselves better.
Sarah Kerr
Co-Director, The Customer Agency
Be inspired!

We Rebranded! The Instagram Live Show

Catch up now on the Live show or podcast!

We Rebranded! is an Instagram Live show and Podcast, presented by Michelle Newell from The Storytelling Business.

In each episode, Michelle interviews a business owner who has rebrandedrefreshed or revived their business brand – to inspire you to do the same. 

Come and discover that ‘brand’ is so much more than a logo!

are we a fit?

Happy clients

Discover how businesses like yours have evolved their brand recognition and identity with me

If your business offers services to individuals and communities - you're in the right place to receive specialised, practical copywriting, website copy, branding and business storytelling support.

– Accounting firms 

– Law firms

– HR consultancies

– Architecture, engineering & design studios

– Marketing agencies

– Education & training providers

Talk to Michelle.

oh hello there
copywriting for your business.
Fall in love with your business again - with a refreshed website, professional profile and client stories.

Send a FB message below, or contact me