Are you ready to amplify your voice?

Brand strategy and storytelling for purpose-led organisations and people

Slide Are you ready to amplify your voice? ©2022 TSB Book a chat MEET MICHELLE Brand strategy and storytelling
for purpose-led organisations and people.
It's time to be heard

Reimagine your purpose, open your mind, and elevate your impact.

Transformative brand and stories for purpose-led businesses

My brand strategy services, storytelling and workshops open minds, help people build values-led identities and amplify the important voices. 

Together, we bear witness to the struggles of others, celebrate the obstacles we have overcome and confront our next challenges head-on. 

My aim is to help craft one ambitious story after another, until our collective voice reshapes mainstream narratives and sparks change in a complex world.

I’m a wordsmith, teacher and strategic thinker with a soft spot for rewriting your story and rebranding your business. I love the injection of ideas and energy that comes with creative transformation!

I help business owners, marketing managers and professionals reconnect with their why and how, so they can better serve the whoTogether, we’ll work from the inside-out: getting you right with your values, audience and vision before you take action with words, images or websites. 

The Storytelling Business solutions are designed especially for service-based businesses, such as accounting, education, law, HR, consulting, marketing and design. I work extensively with women and female-owned brands, and love to help purpose-driven organisations make a bigger impact.

Let’s change the world – one story at a time!

Hello from Naarm/Melbourne

Meet your Brand Strategist and Storyteller

Michelle Newell

Learn how to engage an audience and amplify your voice, in a supportive group workshop. Personal brand or storytelling workshops are perfect for corporate or professional contexts. Contact me for a bespoke workshop and pricing for your organisation.

Launch or rebrand your business with confidence! My Brand Bible package will help you carve out a unique position in the market, and empower you to brief and guide your graphic designer, copywriter, website designer and more!

Get ready for a smooth and successful rebrand. My coaching calls help you: assess what needs to happen, when; define and create your project plan; and support you as you execute your rebrand. Contact me for details.

Refresh your professional bio or business 'About Us' story, with a focus on engaging, emotive storytelling. You'll feel renewed confidence sharing your personal or biz journey with your audience.

Is it time to refresh your website copy? Are you launching a new business? My Australian copywriting service merges SEO expertise with creative, on-brand flair.

Bring to life the experience of working with you - through the voices of your favourite clients. I'll interview them over Zoom, write their story and help you shine through their success!



New photos, new bio, new you!

Brand is more than logo

What's your business dream?

A unique and authentic brand will get you there.

New clients who rave about your services

Recognition for your talent and skills

Confidence to be wholly YOU in your biz

Excitement for your future business vision!

doors open soon

The Rebrand Retreat is coming

Rebrand your business over 8 guided weeks

Need some big, quick wins?

Love to get stuck in and do work yourself?

Want the support and motivation of a like-minded community?

On a budget?

The Rebrand Retreat is a hands-on transformation program, guiding service-based business owners through a rebrand in just 8 weeks. Sign up below for news of our launch!

Sign up for fortnightly rebrand, brand strategy and storytelling inspiration

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Thanks for the case study. I think you have represented the design team wonderfully. It is really good to have our values transcribed so beautifully. I will definitely be paraphrasing it when boasting about our team!
Vodafone Ireland
Design and Content Chapter Lead
Michelle is a copywriting goddess. She has an absolute gift. She took the 57,000 thoughts in my head and turned them into a coherent story that encapsulates my why, what and how. All whilst capturing my vibe and tone of voice. She involved me in the creative process and her level of collaboration and regular communication made working with her an absolute joy. I am in love.
Hareta McMullin
Founder, Third Space People
Michelle is not only highly skilled and competent in her craft but also very enthusiastic, devoted and fun to work with! Since we went live with fresh website copy I closed a couple of sales and have received lots of compliments about how clear the messages is. I now feel super proud and no longer afraid of people checking out my website.
Nathalie Heynderickx
Director, Zen High Achiever
Our previous website was not consistent in brand, messaging, or aligned to what we actually do as we have evolved over the past 3 years. Michelle was able to bring it all together and give us some focus and written copy so we could position ourselves better.
Sarah Kerr
Co-Director, The Customer Agency
Be inspired!

We Rebranded! The Instagram Live Show

Catch up now on the Live show or podcast!

We Rebranded! is an Instagram Live show and Podcast, presented by Michelle Newell from The Storytelling Business.

In each episode, Michelle interviews a business owner who has rebrandedrefreshed or revived their business brand – to inspire you to do the same. 

Come and discover that ‘brand’ is so much more than a logo!

are we a fit?

Happy clients

Discover how businesses like yours have evolved their brand recognition and identity with me

If your business offers services to individuals and communities - you're in the right place to receive specialised, practical copywriting, website copy, branding and business storytelling support.

– Accounting firms 

– Law firms

– HR consultancies

– Architecture, engineering & design studios

– Marketing agencies

– Education & training providers

For entrepreneurs, business owners and marketing managers

This Storytelling Business - a newsletter

Sign up for fortnightly rebrand, brand strategy and storytelling inspiration

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Take the next step
your brand strategy and storytelling
Create an engaging and purposeful brand that connects and sells!

Send a FB message below, email me, or set up a Zoom call