Are you ready to amplify your voice?
for purpose-led organisations and people.
Reimagine your purpose, open your mind, and elevate your impact.
My brand strategy services, storytelling and workshops open minds, help people build values-led identities and amplify the important voices.
Together, we bear witness to the struggles of others, celebrate the obstacles we have overcome and confront our next challenges head-on.
My aim is to help craft one ambitious story after another, until our collective voice reshapes mainstream narratives and sparks change in a complex world.
How to leverage neuroscience to tell engaging stories
Science shows that the best stories trigger a chemical and physical reaction in people - sparking them to action!
Seven tips to avoid greenwashing and social washing in your marketing
Learn how to avoid making misleading environmental or social claims in your marketing and storytelling.
Brand Story Breakdown: Homewares Store The Six Bells
Discover how homewares store The Six Bells built a brand story world inspired by history and a trend for cottagecore.
I’m a wordsmith, teacher and strategic thinker with a soft spot for rewriting your story and rebranding your business. I love the injection of ideas and energy that comes with creative transformation!
I help business owners, marketing managers and professionals reconnect with their why and how, so they can better serve the who. Together, we’ll work from the inside-out: getting you right with your values, audience and vision before you take action with words, images or websites.
The Storytelling Business solutions are designed especially for service-based businesses, such as accounting, education, law, HR, consulting, marketing and design. I work extensively with women and female-owned brands, and love to help purpose-driven organisations make a bigger impact.
Let’s change the world – one story at a time!
Meet your Brand Strategist and Storyteller
Brand & Storytelling Workshops
Learn how to engage an audience and amplify your voice, in a supportive group workshop. Personal brand or storytelling workshops are perfect for corporate or professional contexts. Contact me for a bespoke workshop and pricing for your organisation.
Brand Strategy & Guides
Launch or rebrand your business with confidence! My Brand Bible package will help you carve out a unique position in the market, and empower you to brief and guide your graphic designer, copywriter, website designer and more!
Business Rebrand Advisory
Get ready for a smooth and successful rebrand. My coaching calls help you: assess what needs to happen, when; define and create your project plan; and support you as you execute your rebrand. Contact me for details.
Founder Stories & Business Backstories
Refresh your professional bio or business 'About Us' story, with a focus on engaging, emotive storytelling. You'll feel renewed confidence sharing your personal or biz journey with your audience.
Website SEO Copywriting
Is it time to refresh your website copy? Are you launching a new business? My Australian copywriting service merges SEO expertise with creative, on-brand flair.
Client Stories & Case Studies
Bring to life the experience of working with you - through the voices of your favourite clients. I'll interview them over Zoom, write their story and help you shine through their success!
What's your business dream?
The Rebrand Retreat is coming
The Rebrand Retreat is a hands-on transformation program, guiding service-based business owners through a rebrand in just 8 weeks. Sign up below for news of our launch!
We Rebranded! The Instagram Live Show
We Rebranded! is an Instagram Live show and Podcast, presented by Michelle Newell from The Storytelling Business.
In each episode, Michelle interviews a business owner who has rebranded, refreshed or revived their business brand – to inspire you to do the same.
Come and discover that ‘brand’ is so much more than a logo!
Happy clients
If your business offers services to individuals and communities - you're in the right place to receive specialised, practical copywriting, website copy, branding and business storytelling support.
– Accounting firms
– Law firms
– HR consultancies
– Architecture, engineering & design studios
– Marketing agencies
– Education & training providers
