Are you ready to be transformed?

Brand strategy, personality and storytelling for women-led brands

Slide Are you ready to be transformed? ©2022 TSB Book a chat MEET MICHELLE Brand strategy, personality and storytelling
for women-led brands
It's time to be transformed

Reimagine your brand, raise your profile, and elevate your impact.

Brand strategy, personality and storytelling for women-led brands

Remember the heady rush of launching your business? The nerve-wracking moment you hit ‘go live’ on your website? The nail-biting wait for that first big client?

Then, it all fell into place. You found loyal clients, hired staff, and refined your services. Your business evolved.

Now, your new leads are slowing down, your website makes you cringe, and your social media has lost its shine. Somewhere along the way, you and your business grew up. But your brand didn’t.

It’s time to re-capture the magic you felt when you first launched! 

The Storytelling Business will help you re-align your brand to the incredible business you’ve created, uncover your unique brand stories, and enhance your impact.

I’m a wordsmith and strategic thinker with a soft spot for business launches and rebrands. I love the injection of ideas and energy that comes with creative transformation!

My approach is to brand from the inside-out: getting you right with your values, people and vision before you work on visual and verbal IDs. I help female business owners and marketing managers reconnect with their why and how, so they can better serve the who

I’m a professional chameleon who worked in a range of sectors before launching my own business to really make an impact. I’ve designed The Storytelling Business solutions especially for service-based businesses, such as accounting, education, law, HR, consulting, marketing and design. If you’re not on the list, you’re still in my sights!

If you’re a woman in the business of big ideas, community-making and action-taking, we’d be a brilliant fit. Let’s change the world (or at least, the way business is done)!

Hello from Naarm/Melbourne

Meet your Brand Strategist and Storyteller

Michelle Newell

Get ready for a smooth and successful rebrand. My coaching calls help you: assess what needs to happen, when; define and create your project plan; and support you as you execute your rebrand. Contact me for details.

Launch or rebrand your business with confidence! My Brand Bible package will help you carve out a unique position in the market, and empower you to brief and guide your graphic designer, copywriter, website designer and more!

If new leads are slowing down, or competitors are getting ahead, let's figure out what's going on! We'll review your brand touchpoints so you have a practical plan for where - and how - you can update your brand story and sales pitch. Contact me for details.

Is it time to refresh your website copy? Are you launching a new business? My Australian copywriting service merges SEO expertise with creative, on-brand flair.

Refresh your professional bio or business 'About Us' story, with a focus on engaging, emotive storytelling. You'll feel renewed confidence sharing your personal or biz journey with your audience.

Bring to life the experience of working with you - through the voices of your favourite clients. I'll interview them over Zoom, write their story and help you shine through their success!



New photos, new bio, new you!

Brand is more than logo

What's your business dream?

A unique and authentic brand will get you there.

New clients who rave about your services

Recognition for your talent and skills

Confidence to be wholly YOU in your biz

Excitement for your future business vision!

doors open soon

The Rebrand Retreat is coming

Rebrand your business over 8 guided weeks

Need some big, quick wins?

Love to get stuck in and do work yourself?

Want the support and motivation of a like-minded community?

On a budget?

The Rebrand Retreat is a hands-on transformation program, guiding service-based business owners through a rebrand in just 8 weeks. Sign up below for news of our launch!

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Michelle is not only highly skilled and competent in her craft but also very enthusiastic, devoted and fun to work with! Since we went live with fresh website copy I closed a couple of sales and have received lots of compliments about how clear the messages is. I now feel super proud and no longer afraid of people checking out my website.
Nathalie Heynderickx
Director, Zen High Achiever
Our previous website was not consistent in brand, messaging, or aligned to what we actually do as we have evolved over the past 3 years. Michelle was able to bring it all together and give us some focus and written copy so we could position ourselves better.
Sarah Kerr
Co-Director, The Customer Agency
Be inspired!

We Rebranded! The Instagram Live Show

Catch up now on the Live show or podcast!

We Rebranded! is an Instagram Live show and Podcast, presented by Michelle Newell from The Storytelling Business.

In each episode, Michelle interviews a business owner who has rebrandedrefreshed or revived their business brand – to inspire you to do the same. 

Come and discover that ‘brand’ is so much more than a logo!

are we a fit?

Happy clients

Discover how businesses like yours have evolved their brand recognition and identity with me

If your business offers services to individuals and communities - you're in the right place to receive specialised, practical copywriting, website copy, branding and business storytelling support.

– Accounting firms 

– Law firms

– HR consultancies

– Architecture, engineering & design studios

– Marketing agencies

– Education & training providers

For entrepreneurs, business owners and marketing managers

This Storytelling Business - a newsletter

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your brand strategy and storytelling
Create an engaging and purposeful brand that connects and sells!

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