Are you ready to be transformed?
for women-led brands
Reimagine your brand, raise your profile, and elevate your impact.
Remember the heady rush of launching your business? The nerve-wracking moment you hit ‘go live’ on your website? The nail-biting wait for that first big client?
Then, it all fell into place. You found loyal clients, hired staff, and refined your services. Your business evolved.
Now, your new leads are slowing down, your website makes you cringe, and your social media has lost its shine. Somewhere along the way, you and your business grew up. But your brand didn’t.
It’s time to re-capture the magic you felt when you first launched!
The Storytelling Business will help you re-align your brand to the incredible business you’ve created, uncover your unique brand stories, and enhance your impact.
Brand Story Breakdown: The House of Beautiful Business
Learn how a challenger brand wrote a manifesto to activate its community. When you arrive at The House of Beautiful Busi
Brand Backstory Breakdown – Hiut Denim Co.
Hiut Denim Co. sells jeans, and only jeans. But that’s only part of their story. We make jeans. That’s it. Do One Th
Rebrand Round-Up: The Best of June
Discover the latest global rebrands, in our Rebrand Roundup. This is a no-holds barred, honest account of the good, the
I’m a wordsmith and strategic thinker with a soft spot for business launches and rebrands. I love the injection of ideas and energy that comes with creative transformation!
My approach is to brand from the inside-out: getting you right with your values, people and vision before you work on visual and verbal IDs. I help female business owners and marketing managers reconnect with their why and how, so they can better serve the who.
I’m a professional chameleon who worked in a range of sectors before launching my own business to really make an impact. I’ve designed The Storytelling Business solutions especially for service-based businesses, such as accounting, education, law, HR, consulting, marketing and design. If you’re not on the list, you’re still in my sights!
If you’re a woman in the business of big ideas, community-making and action-taking, we’d be a brilliant fit. Let’s change the world (or at least, the way business is done)!
Meet your Brand Strategist and Storyteller
Business Rebrand Advisory
Get ready for a smooth and successful rebrand. My coaching calls help you: assess what needs to happen, when; define and create your project plan; and support you as you execute your rebrand. Contact me for details.
Brand Strategy
Launch or rebrand your business with confidence! My Brand Bible package will help you carve out a unique position in the market, and empower you to brief and guide your graphic designer, copywriter, website designer and more!
Website & Brand Audit
If new leads are slowing down, or competitors are getting ahead, let's figure out what's going on! We'll review your brand touchpoints so you have a practical plan for where - and how - you can update your brand story and sales pitch. Contact me for details.
Website SEO Copywriting
Is it time to refresh your website copy? Are you launching a new business? My Australian copywriting service merges SEO expertise with creative, on-brand flair.
Founder Stories & Business Backstories
Refresh your professional bio or business 'About Us' story, with a focus on engaging, emotive storytelling. You'll feel renewed confidence sharing your personal or biz journey with your audience.
Client Stories & Case Studies
Bring to life the experience of working with you - through the voices of your favourite clients. I'll interview them over Zoom, write their story and help you shine through their success!
What's your business dream?
The Rebrand Retreat is coming
The Rebrand Retreat is a hands-on transformation program, guiding service-based business owners through a rebrand in just 8 weeks. Sign up below for news of our launch!
We Rebranded! The Instagram Live Show
We Rebranded! is an Instagram Live show and Podcast, presented by Michelle Newell from The Storytelling Business.
In each episode, Michelle interviews a business owner who has rebranded, refreshed or revived their business brand – to inspire you to do the same.
Come and discover that ‘brand’ is so much more than a logo!
Happy clients
If your business offers services to individuals and communities - you're in the right place to receive specialised, practical copywriting, website copy, branding and business storytelling support.
– Accounting firms
– Law firms
– HR consultancies
– Architecture, engineering & design studios
– Marketing agencies
– Education & training providers
