Are you ready to rebrand?
How universal truths can make your story matter
Why you should stop talking about yourself and focus on the bigger picture. If you put yourself at the centre of your st
Strathcona Girls School: Brand Story Breakdown
Arguably one of the most competitive marketing epicentres in the world lies just to the east of the Melbourne CBD. Perha
Coyo Yoghurt: Brand Backstory Breakdown
The most successful brands use their stories to connect. They create community using shared values, knowledge and dreams
Create an engaging & purposeful brand that connects and sells!
Remember the heady rush of launching your business? The nerve-wracking moment you hit ‘go live’ on your website? The nail-biting wait for that first big client?
Then, it all fell into place. You found loyal clients, hired staff, and refined your services. Your business evolved.
Now, your new leads are slowing down, your website makes you cringe, and your social media has lost its shine. Somewhere along the way, you and your business grew up. But your brand didn’t.
It’s time to change that! I redesign your brand and rewrite your brand story across all your channels, with a deep understanding of your vision, values, audience and competitors! I also teach female business owners how to be the boss of their own rebrands. My aim? To make sure you fall in love with your business again – and old and new clients do the same!
Business Rebrand Advisory
Get ready for a smooth and successful rebrand. My coaching calls help you: assess what needs to happen, when; define and create your project plan; and support you as you execute your rebrand. Contact me for details.
Brand Strategy
Start your business launch or rebrand right; with a brand strategy that uses my unique 'inside-out design thinking' model. Your brand personality doc will capture your vision, values, audience, voice and vibe; and guide your creative professionals.
Website & Brand Audit
If new leads are slowing down, or competitors are getting ahead, let's figure out what's going on! We'll review your brand touchpoints so you have a practical plan for where - and how - you can update your brand story and sales pitch. Contact me for details.
Website SEO Copywriting
Is it time to refresh your website copy? Are you launching a new business? My Australian copywriting service merges SEO expertise with creative, on-brand flair.
Bio and About Us Stories
Refresh your professional bio or business 'About Us' story, with a focus on engaging, emotive storytelling. You'll feel renewed confidence sharing your personal or biz journey with your audience.
Client Stories & Case Studies
Bring to life the experience of working with you - through the voices of your favourite clients. I'll interview them over Zoom, write their story and help you shine through their success!
I love making sense of the messiness of life and business, so I gravitated towards rebranding as my professional specialism. I help business owners and marketing managers reconnect with their why and how, so they can better serve the who.
I’m a wordsmith and strategic thinker, not a graphic designer (although I do love pretty things). My approach is to rebrand from the inside-out, getting right with our values, people and vision before we work on visual and verbal IDs.
I work almost exclusively with women running or managing businesses and organisations – mostly in the worlds of accounting, education, law, HR, coaching, sustainability, design and real estate. They’re good, smart company.
Meet your Brand Strategist and Storyteller
Client Onboarding & Proposals
Templates designed and written to showcase the best of what you do.
Brand Personality Guides
Define your unique values, vision, vibe and voice.
Marketing & Comms Plans
Clear, concise, actionable plans for launches, events.
Film Storyboarding
Engaging narratives for corporate films, plus film agency management.
What's your business dream?
The Rebrand Retreat is coming
The Rebrand Retreat is a hands-on transformation program, guiding service-based business owners through a rebrand in just 8 weeks. Sign up below for news of our launch!
We Rebranded! The Instagram Live Show
We Rebranded! is an Instagram Live show and Podcast, presented by Michelle Newell from The Storytelling Business.
In each episode, Michelle interviews a business owner who has rebranded, refreshed or revived their business brand – to inspire you to do the same.
Come and discover that ‘brand’ is so much more than a logo!
Happy clients
If your business offers services to individuals and communities - you're in the right place to receive specialised, practical copywriting, website copy, branding and business storytelling support.
– Accounting firms
– Law firms
– HR consultancies
– Architecture, engineering & design studios
– Marketing agencies
– Education & training providers
