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Helping clever people get noticed with memorable brands, ideas and stories.

THE FUTURE REBEL BRAND FOUNDATIONS WORKBOOK

Welcome to your essential guide for building a powerful, authentic personal brand in a world of conformity. Tailored for thought leaders, this workbook helps you uncover and express the most compelling version of yourself, setting the foundation for a personal brand that shakes up the status quo.

THE Story-Led Leader
GUIDE

We are moving into the age of story-led leadership, where intentional, strategically crafted narratives shape the future of individuals, organisations and communities. This guide will help you design the stories that define your leadership – whether you’re managing a team, managing up or moving on.

how to work with michelle

STORYTELLING WORKSHOPS FOR TEAMS

Teach your executives, managers and people to engage their colleagues and clients with stories, in these immersive storytelling workshops.

personal branding WORKSHOPS FOR TEAMS

Invest in your people’s professional development with personal brand training that elevates their visibility and motivates them to succeed.

BRAND DESIGN FOR Thought LeaderS

Work one-on-one with Michelle to design a personal brand identity that frames your big ideas, stories and services.

MEET MICHELLE

Michelle is a professional chameleon who has reinvented herself professionally for over two decades. Originally training and working as a high school English and History teacher, she has since been a recruitment consultant, e-Learning designer, education futurist, urban design brief writer, community engagement manager, and festival curator.

As a former marketing and communications manager she landed multiple rebranding gigs, where she developed an appetite for change and a love of helping businesses redesign their purpose, rewrite their story and realign their goals.

Through The Storytelling Business, Michelle combines her expertise in teaching, design, rebranding, and storytelling to inspire professionals to step up and lead for a better future – whatever their job title. She runs storytelling workshops, designs brand identities for emerging thought leaders, and writes futures scenarios to help businesses and organisations navigate their strategic planning.

Michelle is on a mission to encourage more of us to be our full selves at work. She’s interested in the future of death and dying, rewilding, and the evolution of identity in an age of AI.

spotlight: SPECIALIST WORKSHOPS for in-house networks

PERSONAL BRANDING FOR PROFESSIONAL WOMEN

Companies with greater gender diversity are 21% more likely to outperform their competitors, yet women hold less than 25% of executive positions globally. Whether or not she aspires to a formal leadership position, every woman has the potential to influence, inspire, and drive meaningful impact. In this special series of keynotes, masterclasses and workshops, the women in your organisation will be inspired to cultivate their sense of agency through a personal brand.

With every woman a leader, the possibilities are limitless.

VISIBILITY

Be recognised for your unique skills and strengths.

INFLUENCE

Inspire others and lead with impact.

CAREER GROWTH

Open the door to new professional opportunities

NETWORKING

Attract meaningful professional connections and allies.

Big Ideas

FUTURE STORIES/FUTURE SELVES NEWSLETTER

Learn the science and art of storytelling, and narrate your way to a better future  /  Practical tips, tricks and templates for story-led leadership

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