Are you ready to rebrand?
Create an engaging & purposeful brand that connects and sells!
Remember the heady rush of launching your business? The nerve-wracking moment you hit ‘go live’ on your website? The nail-biting wait for that first big client?
Then, it all fell into place. You found loyal clients, hired staff, and refined your services. Your business evolved.
Now, your new leads are slowing down, your website makes you cringe, and your social media has lost its shine. Somewhere along the way, you and your business grew up. But your brand didn’t.
It’s time to change that! I redesign your brand and rewrite your brand story across all your channels, with a deep understanding of your vision, values, audience and competitors! I also teach female business owners how to be the boss of their own rebrands. My aim? To make sure you fall in love with your business again – and old and new clients do the same!
I love making sense of the messiness of life and business, so I gravitated towards rebranding as my professional specialism. I help business owners and marketing managers reconnect with their why and how, so they can better serve the who.
I’m a wordsmith and strategic thinker, not a graphic designer (although I do love pretty things). My approach is to rebrand from the inside-out, getting right with our values, people and vision before we work on visual and verbal IDs.
I work almost exclusively with women running or managing businesses and organisations – mostly in the worlds of accounting, education, law, HR, coaching, sustainability, design and real estate. They’re good, smart company.
Meet your Brand Strategist and Storyteller
SHOOT & TELL
PERSONAL REBRAND EXPERIENCE, MELBOURNE
New photos, new bio, new you!
What's your business dream?
The Rebrand Retreat is coming
The Rebrand Retreat is a hands-on transformation program, guiding service-based business owners through a rebrand in just 8 weeks. Sign up below for news of our launch!
We Rebranded! The Instagram Live Show
We Rebranded! is an Instagram Live show and Podcast, presented by Michelle Newell from The Storytelling Business.
In each episode, Michelle interviews a business owner who has rebranded, refreshed or revived their business brand – to inspire you to do the same.
Come and discover that ‘brand’ is so much more than a logo!
If your business offers services to individuals and communities - you're in the right place to receive specialised, practical copywriting, website copy, branding and business storytelling support.
– Accounting firms
– Law firms
– HR consultancies
– Architecture, engineering & design studios
– Marketing agencies
– Education & training providers