Write Better: Read
Great fiction writers will tell you there are two things they need to do to master their craft. They’re the […]
Content Marketing
Content Marketing
The case for using stories in school marketing
This article first appeared in Face to Face magazine, an EducatePlus journal for marketing professional in schools and tertiary institutions.
Content Marketing, Storytelling, Strategies
Ten tips for finding a story in a school
In a school, simple summaries of events will always be sent your way by proud staff, like a football team win or a