How to leverage neuroscience to tell engaging stories
Science shows that the best stories trigger a chemical and physical reaction in people - sparking them to action!
Brand Backstory Breakdown – Hiut Denim Co.
Hiut Denim Co. sells jeans, and only jeans. But that’s only part of their story. We make jeans. That’s it. Do One Thing Well. – Hiut Denim Co. They are reviving a town, redef
How universal truths can make your story matter
Why you should stop talking about yourself and focus on the bigger picture. If you put yourself at the centre of your story, you’ll be heard – but not necessarily remembered. T
Strathcona Girls School: Brand Story Breakdown
Arguably one of the most competitive marketing epicentres in the world lies just to the east of the Melbourne CBD. Perhaps surprisingly, this fast-paced hive of activity isn’
Coyo Yoghurt: Brand Backstory Breakdown
The most successful brands use their stories to connect. They create community using shared values, knowledge and dreams. They know their story, show their story and live their sto
How to turn your clients and customers into brand groupies
Imagine being able to attract new business without expensive, time-consuming traditional marketing techniques. You’ve already got the resources at your disposal! Your loyal clien
Five ways to build your personal brand story
Storytelling techniques can help you craft a unique personal brand story that captures your essence and captivates your audience.
How words are used to disempower renters
As a storyteller, I’m fascinated by the underlying power of words to create invisible boundaries, evoke powerful feelings and summon historic privilege.
Five ways client stories are more powerful than case studies
Client stories are far superior to case studies for cultivating the know, like and trust factor for your service-based business.
How to avoid the 5 deadly sins of the generic About Us Story
If your business has evolved since you launched, it’s time to take another look at your ‘About Us’ Story and correct these 5 deadly sins.