How to turn your clients and customers into brand groupies
Imagine being able to attract new business without expensive, time-consuming traditional marketing techniques. You’ve already got the resources at your […]
Storytelling
Five ways to build your personal brand story
Storytelling techniques can help you craft a unique personal brand story that captures your essence and captivates your audience.
How words are used to disempower renters
As a storyteller, I’m fascinated by the underlying power of words to create invisible boundaries, evoke powerful feelings and summon historic privilege.
Five ways client stories are more powerful than case studies
Client stories are far superior to case studies for cultivating the know, like and trust factor for your service-based business.
How to avoid the 5 deadly sins of the generic About Us Story
If your business has evolved since you launched, it’s time to take another look at your ‘About Us’ Story and correct these 5 deadly sins.
Branding, Storytelling
Webinar Replay: Mini Brand Booster for small business
A practical session to re frame your brand identity to communicate authentically and reach the clients you really want to work with.
What’s her story? #1 Dr Sharon Wright
Surviving the freelance life in London during lock-down, with Dr Sharon Wright of The Learning Crowd and Creative Wit.
Business marketing lessons from Tiger King
These are stressful times for anyone running a small business. When business owners can’t physically get in front of clients
Storytelling
What’s your backstory?
Sharing the origins of your business is important. Being open and honest about your backstory can establish trust and give you mission a human heart.
Content Marketing, Storytelling, Strategies
Ten tips for finding a story in a school
In a school, simple summaries of events will always be sent your way by proud staff, like a football team win or a