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We Rebranded! Featuring Marketing Agency Campaign del Mar

I’ve admired Mia Fileman’s work for quite some time, so it was an honour to feature her on We Rebranded! as Season 2’s special launch guest. 

Mia rebranded her tongue-twister of a marketing agency, Idiello, to Campaign del Mar. Along with her clients and fans, I watched as she unfolded the new brand on social media using a teaser campaign.

When you’re changing your business name, there’s a big risk that you’ll lose trust, create confusion and suffer an SEO dip. By priming us for the new brand look and voice Mia made certain everyone knew it was still her behind this ‘new’ business.

Here’s Mia’s summary of what we chatted about, in her own words from Instagram:

🌴Deciding whether you should rebrand is a huge decision that should not be taken lightly. It’s also a decision that can’t be outsourced. Despite many people telling me that I should keep Idiello, it felt right that I change the brand, and I am so glad that I listened to my intuition. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🌴It took me 5 months to appoint the right designer (and I did!!), decide on a new name, approve a new brand identity and relaunch, and that timing is actually pretty speedy by most standards. This is one of those projects that you can’t rush, and careful planning will pay dividends. As I said to Michelle, I can’t think of a single thing I would have done differently. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🌴It is a missed opportunity to rebrand without running a re-launch campaign. Your window for “shiny, new thing” doesn’t come around often. The teaser campaign leading up to the announcement of Campaign Del Mar has been my top-performing content to date and spurred a ton of enquiries. So, don’t just focus on the new branding but also how you will share it with the world. ⠀⠀⠀

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