PERSONAL BRANDING
Go from successful professional - to INFLUENTIAL leader
PERSONAL BRANDING SERVICES
You’ve built a strong career. Now it’s time for your brand to catch up.
Whether you’re a founder, executive, consultant, or creative leader, you’re ready to be seen beyond the job title. You have something to say – and it’s time the right people heard it.
I help thought leaders and change-makers sharpen their voice, clarify their identity, and build bold, story-led personal brands that reflect not just where they’ve been, but where they’re going.
Using story structure and brand archetypes, we’ll shape your next-level positioning, unlock your leadership presence, and craft a brand that’s strategic and unforgettable.
Why the world needs your thought leadership
ENERGY
Your ideas can reignite passion and purpose, combating apathy in your organisation and beyond.
VISION
Your leadership provides the clarity and confidence others need to take positive action.
LEGACY
In a sea of noise, your authentic voice can become a beacon of hope, driving meaningful change and inspiring future generations.
ACTIONABLE FUTURES
When good people lead, the world changes. Your leadership can pave the way for a brighter, more inclusive future.
Tailored Personal Brand Design Experiences
Personal Brand Design Elevation
A fast-track transformation for ESTABLISHED FOUNDERS, COACHES, CONSULTANTS And Executives.
The Personal Brand Design Elevation package is a fast, focused upgrade for business founders and professionals who already have a brand presence – but need to evolve. Whether you’re pivoting direction, refreshing your messaging, or clarifying your services, this collaborative experience helps you sharpen your voice, align your strategy, and reintroduce yourself with confidence and clarity.
HOW IT WORKS
- 8 week brand co-creation process
- Pre-launch questionnaire and Zoom call
- Unique engagement and output design
- 3 x private 2-hour workshops with Michelle
- Final brand design and asset suite by Michelle
- Unlimited feedback and refinement on outputs within 3 months
- OPTIONAL: Target audience interviews to test brand/messaging (additional fee)
Personal Brand Design Intensive
An intensive pathway TO LAUNCH a cohesive and compelling THOUGHT LEADERSHIP PLATFORM, tailored to your unique vision.
The Personal Brand Design Intensive is intentionally paced over three months to give your ideas room to breathe and evolve. Building a strategic, authentic personal brand isn’t something you rush – especially when it needs to last. This approach allows space for deep thinking, experimentation, and reflection between sessions. You’ll have time to review, respond, and refine as we go; ensuring the final brand platform feels both powerful and personal.
HOW IT WORKS
- 12 week process
- 6 x bi-weekly workshops with Michelle (2 hours)
- Pre-launch questionnaire and Zoom call
- Dual focus on strategy and tangible brand assets and tools
- Done-for-you process: limited tasks between workshops
- Final brand design and asset suite by Michelle
- Activation plan to launch your new brand
- Connections to web designers, graphic designers and photographers (if required)
- Target audience interviews to test brand/messaging
- Stakeholder or Board Engagement Workshop
- Unlimited feedback and refinement on outputs within 6 months
FREE PERSONAL BRAND DESIGN WORKBOOK
Start transforming your brand today!
1
BRAND ARCHETYPE MAPPING
Craft an authentic brand persona for stronger direction.
$850.00 (AUD)
- Custom brand archetype mapping session
- Explore the 60 Brand Archetypes to find your unique Brand Archetype
- Practical steps to embody your archetype in speaking, writing, and networking
- Takeaway Brand Archetype Map and Messaging Guide
- Two rounds of feedback included
2
PERSONAL BRAND DESIGN
Build a compelling public identity for greater influence.
STARTING FROM $4,900 (AUD)
- Deep-dive brand strategy tailored to your goals
- Brand archetype discovery & messaging blueprint
- Thought leadership content strategy (LinkedIn, media, keynotes, blogging)
- Visibility & positioning strategy
- Personal storytelling frameworks to sharpen your message
MEET YOUR PERSONAL BRAND DESIGN EXPERT
About Michelle
Michelle Newell is a brand coach for modern leaders ready to stop playing it safe and start leading with big ideas that disrupt business as usual.
She works with professionals, creatives, and change-makers who are ready to sharpen their message, clarify their big idea, and build a compelling public presence.
With over two decades of experience across storytelling, leadership development, and strategic communication, Michelle helps smart, values-led leaders sharpen their message, clarify their big idea, and build a magnetic public presence. Her coaching blends personal brand strategy with deep narrative work.
Michelle's approach is part provocateur, part mentor, and part map-maker. Using tools like brand archetypes, storytelling frameworks, and audience empathy mapping, Michelle guides her clients to uncover what makes them unforgettable.
Before launching her own business, Michelle spent 20+ years working across education, government, and the creative industries, leading high-impact communication strategies and helping leaders shape stories that spark real change.
Now, she helps others craft personal brands that open doors, shift perceptions, and leave a legacy.
everyone, a LEADER
The 12 Brand Archetypes for Individuals
Brand Archetypes are powerful, timeless identities that frame your personal brand. As a creative and ambitious professional, your archetype is the key to becoming more recognisable, memorable, and compelling in your field.
join the rebel rousing ranks